Curated Packages

Browse and Select Our Turnkey Packages Built with Inventory or Data-Driven Curation

Inventory Packages

Showcase your brand alongside brand-safe inventory across our network of trusted publishers, reaching consumers wherever and whenever they engage with their favorite content. Our inventory packages include both always-on opportunities and seasonally relevant tentpole events.

Inventory Packages

Data-Driven Packages

Engage customers with packages leveraging supply-side targeting, and drive performance on brand-safe inventory. Effortlessly choose from pre-built packages powered by audience, contextual, attention, or sustainability data and our proprietary identity graph.

Data-Driven Packages

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Data-Driven Package

Eco-Conscious Consumers

80% of worldwide consumers are willing to pay more for eco-friendly products. Activate OpenX’s turnkey eco-conscious consumers package to easily reach people who are interested in sustainability and sustainable lifestyles.

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Data-Driven Package

Home Improvement DIYers

Homeowners spent $463 billion on renovations in the first quarter of 2024. Activate OpenX’s turnkey home improvement DIYers package to easily reach consumers that are looking for products and services for their next renovation.

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Data-Driven Package

Outdoor Enthusiasts

More than 57% of Americans aged 6 and older participated in outdoor recreation activities in 2024. OpenX’s turnkey outdoor enthusiasts package makes it easy for nature lovers to find your products and services across brand-safe inventory.

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Data-Driven Package

Horse Racing

The horse racing market is more than $127 billion as of 2025. Activate this turnkey package, powered by data-driven curation, that easily reaches horse racing enthusiasts, sports bettors, consumers reading horse racing content, and more.

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Data-Driven Package

Summer Travel

More than 2 in 5 Americans (44%) plan to take a vacation in summer 2025. Invigorate your media plans with this turnkey package that reaches vacation seekers, travel enthusiasts, frequent flyers and more.

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Data-Driven Package

Consumer Technology

More than 96% of global internet users access the web using a mobile device for online activities. Activate this turnkey package to easily reach tech-savy consumers interested in tech and electronics, those that read financial news, and more.

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Data-Driven Package

Music Enthusiasts

62% of Americans consider themselves music lovers or music fanatics. Easily reach music fans with this curated package that targets people who visit concert venues, scribers of streaming platforms and more.

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Data-Driven Package

Reality TV Addicts: True Crime

Leverage Samba's industry-leading ACR audience data segments to reach TV households that have likely watched reality TV and true crime series.

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Inventory Package

Run of Network

Choose premium RON on TV by OpenX to reach a broad audience across premium publishers such as DirecTV, Fox, and more.

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Inventory Package

Run of Network – No News Content

Choose premium RON inventory (minus News) on TV by OpenX to reach a broad audience across premium publishers such as DirecTV, Fox, and more.

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Data-Driven Package

Morning TV Viewers

Leverage Samba's industry-leading ACR audience data segments to reach TV households that are likely to watch morning television programming (local time).

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Inventory Package

Vertical Video

Reach highly engaged consumers across brand-safe, vertical video inventory with this curated package OpenX.

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Data-Driven Package

Frequent Social Media Users

Leverage this audience from Reklaim to reach consumers who regularly use social media platforms including Facebook, Instagram, X and more.

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Data-Driven Package

Parents

50% of parents say they involve their children in purchasing decisions. Activate this curated package to reach parents and families with at least one child in the household.

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Data-Driven Package

Gen Z

According to the BBC, Gen Z represents $360 billion in spending power in the U.S. alone. Easily activate this data-driven audience from OpenX to reach 12 million high value consumers ages 19 - 28.

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Data-Driven Package

Millennials

In the U.S., Millennial consumers account for 26.8% of all retail spending. Take advantage of this data-driven audience from OpenX that targets nearly 31 million people ages 29-44.

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Data-Driven Package

Food & Drink Restaurants

In 2023, the U.S food and drink industry sales grew to 1.09 trillion dollars. Indulge in OpenX’s turnkey food and drink package, powered by data-driven curation, that precisely reaches foodies across all channels and formats.

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Data-Driven Package

Auto Enthusiasts

Consumers spent around $578 billion on new vehicles in 2023. Rev up your campaigns with this data-driven package that targets millions of auto enthusiasts and those who consume related content.

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Data-Driven Package

General Sports

62% of sports fans lock in to supporting a pro sports team by the age 17. Win big with OpenX’s turnkey, data-driven sports package that targets users who consume professional sports content, purchase sporting event tickets, visit professional sports arenas, and more.

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Data-Driven Package

Business and Finance

More than half of Americans sought out financial advice in last year. Invest in this turnkey package that makes it easy for money-conscious consumers to find your products and services.

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Data-Driven Package

Fashion Apparel & Accessories

In 2023, Americans spent $134.5 billion on apparel and accessories in stores. Dress your media plans with this turnkey package that reaches consumers as they shop, research new trends, and look at fashion related content.

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Inventory Package

Gamers

Activate OpenX’s curated gamers package to reach highly engaged consumers across video and display inventory at scale. Win with brand-safe inventory that reaches gamers enraptured by their favorite premium gaming apps, sites, and SDKs.

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Data-Driven Package

Holiday Travel

Over 39 million individuals were screened by agents at airports across the U.S. during the 2024 holiday season. Activate this data-driven package to reach on-the-go consumers wherever their destination may be this holiday season.

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Data-Driven Package

Thanksgiving

88% of consumers plan to celebrate Thanksgiving in 2025. Take advantage of this data-driven audience from OpenX that reaches grocery store shoppers, people interested in hosting parties, and much more.

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Data-Driven Package

Holiday Shopping

Retail sales during the 2024 holiday season hit a record $994.1 billion — a 4% increase from 2023. Stay top of mind with this turnkey, data-driven package that reaches shoppers looking for holiday decorations, gifts, and more this holiday season.

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Data-Driven Package

Halloween

Trick or Treat! Americans spent nearly $12 billion on Halloween products in 2024. Don't get scared away and leverage this curated package that reaches audiences as they seek out all the eerie essentials of the season.

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Data-Driven Package

Hockey Fans

More than 58 million Americans tuned into the 2023/24 pro hockey season. Score a goal with this curated package that precisely reaches hockey fans as they prepare to cheer on their teams.

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Data-Driven Package

Soccer Fans

In 2022, pro soccer regular season matches averaged 343K TV viewers. Easily activate OpenX’s curated soccer fans package that reached soccer fans, recreational soccer players, consumers shopping for team gear, and more.

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Data-Driven Package

Cold & Flu

Achoo! Americans spend over $11 billion a year on cold and flu remedies. Activate this turnkey package that targets consumers looking to prevent and treat illness this cold and flu season.

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Data-Driven Package

Women’s Sports

Female college sports fans influence 85% of all consumer spending power. Leverage Samba's industry-leading ACR audience data segment to reach TV households that are likely interested in professional or collegiate women's sports.

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Data-Driven Package

Stock Car Racing

Americans spend over $2 billion a year on licensed stock car racing products annually. Shift your strategy into gear and fuel your media plans with this data-driven package from OpenX that connects to people interested in car racing, motorsports, auto technology, and more.

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Data-Driven Package

Tennis Enthusiasts

The four tennis grand slam events record an average of 400M viewers annually. Ace your media plans with OpenX’s curated tennis enthusiasts package that reaches consumer interested in tennis, sports, healthy living, and more.

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Data-Driven Package

Golf Enthusiasts

A 2023 pro golf final round averaged 12.05 million viewers, making it the most-watched golf telecast on any network in five years. Activate OpenX’s curated golf enthusiasts package to reach consumers interested in golf, healthy living, sports, and much more.

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Data-Driven Package

Baseball Fans

At the start of the 2024 season, fans streamed the most baseball in a four-day period ever, with over 436 million minutes viewed. Leverage OpenX’s curated baseball enthusiast package that precisely reaches baseball fanatics, people shopping for team gear, ballpark ticket purchasers, and more.

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Data-Driven Package

Pro Football Fans

Americans spend over $20 billion a year on sporting events, equipment, souvenirs, and other sports-related expenses. Don’t miss out on that action! This data-driven audience from OpenX targets consumers who are highly likely to be professional football fans.

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Data-Driven Package

College Football Fans

Over 22 million viewers tuned in to the 2025 national championship game, making it the most watched non- NFL sporting event over the past year. Easily activate OpenX’s curated college football fanatics package that reaches college football fans, ticket purchasers and visitors of college football stadiums, and more!

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Data-Driven Package

Basketball Fans

51% of sports fans say they are more likely to buy products or services that support their favorite teams. Don’t miss out on that action! This audience from OpenX uses a broad set of interest-based data to reach consumers who are highly likely to be basketball fans, including professional and college.

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Data-Driven Package

Food & Drink – QSR Customers

This data-driven audience package from OpenX targets consumers that are patrons of quick-serve restaurants, specifically some of the largest national chains in the US. Additionally to being likely fast-food customers, individuals in this audience are shoppers for fast-moving CPG items.

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Inventory Package

Entertainment

Choose premium entertainment inventory on TV by OpenX to reach a broad audience watching their favorite longform shows and movies across premium publishers such as DirecTV, Fox, and more.

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Inventory Package

Live Sports

Get in on all the action with premium live sports content via premium, live sports inventory from TV by OpenX. Ensure you reach highly engaged sports fans this season as they tune in live to cheer on their favorite teams on MLB Network, Fox Sports, Fubo, DirecTV, and more.

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Inventory Package

Spanish Language

Run campaigns on TV by OpenX premium inventory that reach highly engaged spanish-speaking consumers as they tune into their favorite in-language content across trusted publishers such as Univision and more.

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Data-Driven Package

Food and Beverage

Leverage Samba's industry-leading ACR audience data segments to reach TV households who have previously been exposed to advertisements from food and beverage advertisers.

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Data-Driven Package

Film & TV Lovers

Leverage Samba's industry-leading ACR audience data segments to reach TV households that are likely movie lovers.

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Data-Driven Package

Formula Racing Viewers

The 2024 formula car racing season averaged 1.2 million viewers per race. Samba's industry-leading ACR audience data segments puts you in the driver’s seat to reach TV households that have likely watched formula racing and related content.

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