{"id":4059,"date":"2025-04-04T13:41:26","date_gmt":"2025-04-04T17:41:26","guid":{"rendered":"https:\/\/corp-www.prod.gcp.openx.org\/?post_type=case-studies&p=4059"},"modified":"2025-05-27T14:51:06","modified_gmt":"2025-05-27T18:51:06","slug":"leading-telco-company-boosts-efficiency-with-a-48-lower-display-cpa-via-data-driven-deals","status":"publish","type":"case-studies","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/case-studies\/leading-telco-company-boosts-efficiency-with-a-48-lower-display-cpa-via-data-driven-deals\/","title":{"rendered":"Leading telco company boosts efficiency with a 48% lower display CPA via data-driven deals"},"content":{"rendered":"\n

A leading telco company aimed to increase cell phone plan sales while maintaining an efficient CPA. Their dedicated OpenX team worked hand-in-hand with the agency to build and implement deal IDs with multiple targeting tactics. Supply-side targeting tactics included run-of-network deals and using data to target shoppers actively searching for plans. The campaign resulted in a display CPA 48% lower than the client’s benchmark and a video CPA that was twice as efficient as the benchmark.<\/p>\n","protected":false},"author":1,"featured_media":4060,"template":"single-case-studies-4059-telco-company.php","format":"standard","categories":[],"tags":[],"class_list":["post-4059","case-studies","type-case-studies","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nLeading telco company boosts efficiency with a 48% lower display CPA via data-driven deals | OpenX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/case-studies\/leading-telco-company-boosts-efficiency-with-a-48-lower-display-cpa-via-data-driven-deals\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leading telco company boosts efficiency with a 48% lower display CPA via data-driven deals\" \/>\n<meta property=\"og:description\" content=\"A leading telco company aimed to increase cell phone plan sales while maintaining an efficient CPA. Their dedicated OpenX team worked hand-in-hand with the agency to build and implement deal IDs with multiple targeting tactics. Supply-side targeting tactics included run-of-network deals and using data to target shoppers actively searching for plans. 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