{"id":4419,"date":"2025-10-29T11:19:14","date_gmt":"2025-10-29T15:19:14","guid":{"rendered":"https:\/\/www.openx.com\/?post_type=case-studies&#038;p=4419"},"modified":"2026-01-16T13:10:16","modified_gmt":"2026-01-16T18:10:16","slug":"openx-and-attains-in-flight-sales-optimization-solution-delivers-14-conversion-rate-for-mcdonalds","status":"publish","type":"case-studies","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/case-studies\/openx-and-attains-in-flight-sales-optimization-solution-delivers-14-conversion-rate-for-mcdonalds\/","title":{"rendered":"OpenX and Attain\u2019s In-Flight Sales Optimization Solution Delivers 14% Conversion Rate for McDonald\u2019s"},"content":{"rendered":"\n<section id=\"case-study-hero-block_bff569f14674e330e7fa66ff5454f28b\" class=\"case-study-hero\">\n      <div class=\"case-study-hero__bg\" style=\"background-image: url('https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2025\/10\/case-study-mcdonalds.webp');\" role=\"img\" aria-label=\"OpenX and Attain\u2019s In-Flight Sales Optimization Solution Delivers 14% Conversion Rate for McDonald\u2019s\"><\/div>\n    <div class=\"case-study-hero__overlay\" aria-hidden=\"true\"><\/div>\n  \n  <div class=\"case-study-hero__content container text-center\">\n          <div class=\"case-study-hero__logos\">\n                            <span class=\"case-study-hero__logo\">\n            <img decoding=\"async\" src=\"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2025\/12\/logo-openx-light.svg\" alt=\"OpenX\" loading=\"lazy\" style=\"padding: 0px\" \/>\n          <\/span>\n                      <span class=\"case-study-hero__plus\" aria-hidden=\"true\">+<\/span>\n                                      <span class=\"case-study-hero__logo\">\n            <img decoding=\"async\" src=\"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2025\/10\/logo-mcdonalds-golden-arches.webp\" alt=\"McDonalds\" loading=\"lazy\" style=\"padding: 4px\" \/>\n          <\/span>\n                      <span class=\"case-study-hero__plus\" aria-hidden=\"true\">+<\/span>\n                                      <span class=\"case-study-hero__logo\">\n            <img decoding=\"async\" src=\"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2025\/10\/logo-attain.webp\" alt=\"Attain\" loading=\"lazy\" style=\"padding: 10px\" \/>\n          <\/span>\n                        <\/div>\n    \n          <h1 class=\"case-study-hero__headline\">OpenX and Attain\u2019s In-Flight Sales Optimization Solution Delivers 14% Conversion Rate for McDonald\u2019s<\/h1>\n    \n      <\/div>\n<\/section>\n\n\n\n<section id=\"case-study-content-image-block_25a6394592dbafc50693dd969a50b812\" class=\"case-study-content-image\">\n  <div class=\"container\">\n    <div class=\"row g-4 align-items-start\">\n      <div class=\"col-12 col-lg-7\">\n                  <h3 class=\"case-study-content-image__heading h5 fw-semibold mb-3\">Summary<\/h3>\n        \n                                          <div class=\"case-study-content-image__body mb-3\">\n              <p>McDonald\u2019s and OMD aimed to drive new customer acquisition and improve sales efficiency in a competitive QSR market. They needed measurement tied to real business outcomes such as conversions, ROAS, and incremental sales.<\/p>\n            <\/div>\n                                    <hr class=\"case-study-content-image__divider\">\n                        <div class=\"case-study-content-image__body mb-3\">\n              <p>McDonald\u2019s used a new OpenX and Attain solution that combined OpenXSelect\u2019s proprietary identity graph with Attain\u2019s purchase data from over 10 million consumers. The tool enabled real-time optimization of outcomes like conversions, sales lift, and ROAS.<\/p>\n            <\/div>\n                    <hr class=\"case-study-content-image__divider\">\n        \n                  <ul class=\"case-study-content-image__stats lead\">\n                          <li>14% Conversion rate<\/li>\n                          <li>2.69% Increase in new customer acquisition at $4.68 CPA<\/li>\n                          <li>1.29% Lift in total sales<\/li>\n                          <li>$10.92 Incremental ROAS<\/li>\n                      <\/ul>\n              <\/div>\n\n      <div class=\"col-12 col-lg-5 d-flex flex-column align-items-center gap-3 text-center\">\n                  <div class=\"case-study-content-image__media\">\n            <a href=\"https:\/\/www.content.openx.com\/i\/SWcnjrl0vbPgLUA5cwaiIdtdw89yKZwMBLfn4B5fngysB7yU2utyGvgiBb2FIb6FWX7___oB45jMSI4JNFOZu60j6ENRw0t27nl8t9EZvzIDUEQUALSIGN\">              <img decoding=\"async\" src=\"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2025\/10\/openx-attain-omd-mcdonalds-case-study-blur.webp\" alt=\"Summary\" class=\"case-study-content-image__image img-fluid\" loading=\"lazy\" \/>\n            <\/a>          <\/div>\n        \n                  <a class=\"btn btn-primary btn-lg case-study-content-image__button\" href=\"https:\/\/www.content.openx.com\/i\/SWcnjrl0vbPgLUA5cwaiIdtdw89yKZwMBLfn4B5fngysB7yU2utyGvgiBb2FIb6FWX7___oB45jMSI4JNFOZu60j6ENRw0t27nl8t9EZvzIDUEQUALSIGN\">\n            Download Case Study          <\/a>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n","protected":false},"author":1,"featured_media":4420,"template":"single-case-studies-v2-block-builder.php","format":"standard","categories":[],"tags":[],"class_list":["post-4419","case-studies","type-case-studies","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 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