{"id":4850,"date":"2026-02-02T14:00:01","date_gmt":"2026-02-02T19:00:01","guid":{"rendered":"https:\/\/www.openx.com\/?post_type=case-studies&#038;p=4850"},"modified":"2026-02-02T14:03:28","modified_gmt":"2026-02-02T19:03:28","slug":"ai-powered-precision-at-the-hyper-local-level","status":"publish","type":"case-studies","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/case-studies\/ai-powered-precision-at-the-hyper-local-level\/","title":{"rendered":"AI-Powered Precision at the Hyper-Local Level"},"content":{"rendered":"\n<section id=\"case-study-hero-block_53802c32aa197ddb1895fe3a2da8aae9\" class=\"case-study-hero\">\n      <div class=\"case-study-hero__bg\" style=\"background-image: url('https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2026\/01\/ButlerTillSwymOpenX-Case-Study-background.webp');\" role=\"img\" aria-label=\"AI-Powered Precision at the Hyper-Local Level\"><\/div>\n    <div class=\"case-study-hero__overlay\" aria-hidden=\"true\"><\/div>\n  \n  <div class=\"case-study-hero__content container text-center\">\n          <div class=\"case-study-hero__logos\">\n                            <span class=\"case-study-hero__logo\">\n            <img decoding=\"async\" src=\"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2025\/10\/logo-openx-light.svg\" alt=\"OpenX\" loading=\"lazy\" style=\"padding: 10px\" \/>\n          <\/span>\n                      <span class=\"case-study-hero__plus\" aria-hidden=\"true\">+<\/span>\n                                      <span class=\"case-study-hero__logo\">\n            <img decoding=\"async\" src=\"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2026\/01\/logo-butlertill.svg\" alt=\"ButlerTill\" loading=\"lazy\" style=\"padding: 15px\" \/>\n          <\/span>\n                      <span class=\"case-study-hero__plus\" aria-hidden=\"true\">+<\/span>\n                                      <span class=\"case-study-hero__logo\">\n            <img decoding=\"async\" src=\"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2026\/01\/logo-swym.svg\" alt=\"Swym\" loading=\"lazy\" style=\"padding: 20px\" \/>\n          <\/span>\n                        <\/div>\n    \n          <h1 class=\"case-study-hero__headline\">AI-Powered Precision at the Hyper-Local Level<\/h1>\n    \n          <div class=\"case-study-hero__subheadline\">How OpenX, Swym and BetterLocal Reduced CPA by 57% for a National Health &amp; Wellness Brand Across 18 Markets<\/div>\n      <\/div>\n<\/section>\n\n\n\n<section id=\"case-study-content-image-block_15c9866aaaa67695d5aa3ed5f4537490\" class=\"case-study-content-image\">\n  <div class=\"container\">\n    <div class=\"row g-4 align-items-start\">\n      <div class=\"col-12 col-lg-7\">\n                  <h3 class=\"case-study-content-image__heading h5 fw-semibold mb-3\">Summary<\/h3>\n        \n                                          <div class=\"case-study-content-image__body mb-3\">\n              <p>A leading Health &#038; Wellness brand with 1,000+ locations sought to improve programmatic display efficiency across 18 key U.S. markets. The challenge was driving scalable, action-oriented results while adapting to distinct local performance patterns and audience behaviors<\/p>\n            <\/div>\n                                    <hr class=\"case-study-content-image__divider\">\n                        <div class=\"case-study-content-image__body mb-3\">\n              <p>Butler\/Till partnered with SWYM.ai and OpenX to execute a hyper-local strategy, utilizing SWYM&#8217;s AI for real-time, upstream supply curation and OpenX for high-quality downstream activation. This seamless integration optimized campaign performance without disrupting existing workflows.<\/p>\n            <\/div>\n                    <hr class=\"case-study-content-image__divider\">\n        \n                  <ul class=\"case-study-content-image__stats lead\">\n                          <li>57% Lower CPA across the 18 market<\/li>\n                          <li>20% Lower CPC<\/li>\n                          <li>37% Fewer domains from streamlining the supply path<\/li>\n                      <\/ul>\n              <\/div>\n\n      <div class=\"col-12 col-lg-5 d-flex flex-column align-items-center gap-3 text-center\">\n                  <div class=\"case-study-content-image__media\">\n            <a href=\"https:\/\/www.content.openx.com\/i\/SWcnjrl0vbPgLUA5cwaiIdtdw89yKZwMBLfn4B5fngx4vwc0hrOcHwlC5YoN1kIKbDT7XZT4FF6NbQJVgBdktUiKZboz5aVqbxNvHvvvbh4EQUALSIGN\">              <img decoding=\"async\" src=\"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2026\/01\/ButlerTill-Swym-OpenX-Case-Study-blur-v2.webp\" alt=\"Summary\" class=\"case-study-content-image__image img-fluid\" loading=\"lazy\" \/>\n            <\/a>          <\/div>\n        \n                  <a class=\"btn btn-primary btn-lg case-study-content-image__button\" href=\"https:\/\/www.content.openx.com\/i\/SWcnjrl0vbPgLUA5cwaiIdtdw89yKZwMBLfn4B5fngx4vwc0hrOcHwlC5YoN1kIKbDT7XZT4FF6NbQJVgBdktUiKZboz5aVqbxNvHvvvbh4EQUALSIGN\">\n            Download Case Study          <\/a>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n","protected":false},"author":1,"featured_media":4887,"template":"single-case-studies-v2-block-builder.php","format":"standard","categories":[],"tags":[],"class_list":["post-4850","case-studies","type-case-studies","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast 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