{"id":776,"date":"2020-03-10T10:29:16","date_gmt":"2020-03-10T10:29:16","guid":{"rendered":"http:\/\/v2.openx.local\/case-studies\/taking-control-maximizing-revenue-with-the-power-of-prebid-js\/"},"modified":"2023-07-10T08:03:54","modified_gmt":"2023-07-10T15:03:54","slug":"taking-control-maximizing-revenue-with-the-power-of-prebid-js","status":"publish","type":"case-studies","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/case-studies\/taking-control-maximizing-revenue-with-the-power-of-prebid-js\/","title":{"rendered":"Taking Control: Maximizing Revenue with the Power of Prebid.js"},"content":{"rendered":"<section class=\"block-summary my-5\">\n  <div class=\"container\">\n    <div class=\"row justify-content-center\">\n      <div class=\"col-12 col-md-4\">\n                  <div class=\"block-summary__logo\">\n            <img decoding=\"async\" src=\"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2020\/03\/logo-kompas-gramedia.png\" alt=\"\" \/>\n          <\/div>\n        \n                            <div class=\"mt-4\"><a href=\"https:\/\/22798272.fs1.hubspotusercontent-na1.net\/hubfs\/22798272\/Case%20Studies\/openx-case-study-kompas-gramedia.pdf\" class=\"btn btn--small\">Download Case Study<\/a><\/div>\n        \n                  <div class=\"small mt-4\"><a href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/tag\/prebid-js\/\" rel=\"tag\">prebid.js<\/a>, <a href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/tag\/programmatic\/\" rel=\"tag\">Programmatic<\/a>, <a href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/tag\/publisher\/\" rel=\"tag\">Publisher<\/a>, <a href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/tag\/video\/\" rel=\"tag\">Video<\/a><\/div>\n              <\/div>\n      <div class=\"col-12 col-md-8 col-lg-7 offset-lg-1 mt-5 mt-md-0\">\n        <h3 class=\"meta mb-3\">Summary<\/h3>\n                  <p class=\"fs-4 lh-sm\">KG Media was using a proprietary container to manage their header bidding partners, but over time revenue performance was not meeting their expectations.<\/p>\n          <hr>\n                  <p class=\"fs-4 lh-sm\">After moving to Prebid.js, KG Media grew their revenue while increasing transparency and lessening their reliance on just one technology partner for monetization.<\/p>\n          <hr>\n                  <p class=\"fs-4 lh-sm\">OpenX helped KG Media optimize and grow revenue across their stack, resulting in +49% programmatic revenue.<\/p>\n          <hr>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"block-pdf-row-block_94475fb4c540db4a604ea0a3d1e9a92e\" class=\"block-pdf-row bg-aqua-haze\">\n  <div class=\"container\">\n    <div class=\"row align-items-center\">\n      <div class=\"col-12 col-md-6 \">\n        <div class=\"block-pdf-row__description py-3\">\n          <h3 class=\"h4\">KG Media Grows Programmatic Revenue With Prebid.JS<\/h3>                    <p>Leveraging the technical expertise of the OpenX team, KG Media \u2014 the media group of Kompas Gramedia and the largest digital network in Indonesia with over 2 billion page-views \u2014 decided to test and implement Prebid.js to optimize their programmatic revenue. OpenX helped KG Media seamlessly transition from their proprietary container solution to OB + Prebid.js, ensuring their integration was set up to deliver optimal results.<\/p>\n          <a href=\"https:\/\/22798272.fs1.hubspotusercontent-na1.net\/hubfs\/22798272\/Case%20Studies\/openx-case-study-kompas-gramedia.pdf\" class=\"btn btn--small mt-3\">Download Case Study<\/a>        <\/div>\n      <\/div>\n      <div class=\"col-12 col-md-6 pt-4 text-start text-md-end\">\n                  <img decoding=\"async\" src=\"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2020\/03\/openx-case-study-kompas-gramedia.jpg\" alt=\"\" class=\"block-pdf-row__image\">\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n","protected":false},"author":2,"featured_media":1435,"template":"","format":"standard","categories":[126],"tags":[12,15,13,14],"class_list":["post-776","case-studies","type-case-studies","status-publish","format-standard","has-post-thumbnail","hentry","category-publishers","tag-prebid-js","tag-programmatic","tag-publisher","tag-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>OpenX Case Study: KG Media Maximizes Revenue with Prebid.js<\/title>\n<meta name=\"description\" content=\"Prebid.js Case Study. KG Media, media group of Kompas Gramedia increased revenue by 49% with the use of Prebid.js +OB. Read the case study to learn more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/case-studies\/taking-control-maximizing-revenue-with-the-power-of-prebid-js\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Taking Control: Maximizing Revenue with the Power of Prebid.js\" \/>\n<meta property=\"og:description\" content=\"Prebid.js Case Study. KG Media, media group of Kompas Gramedia increased revenue by 49% with the use of Prebid.js +OB. 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