{"id":777,"date":"2019-03-01T09:58:13","date_gmt":"2019-03-01T09:58:13","guid":{"rendered":"http:\/\/v2.openx.local\/case-studies\/vice-leverages-openx-programmatic-guaranteed-deals-to-unlock-premium-video-spend\/"},"modified":"2023-07-10T08:05:12","modified_gmt":"2023-07-10T15:05:12","slug":"vice-leverages-openx-programmatic-guaranteed-deals-to-unlock-premium-video-spend","status":"publish","type":"case-studies","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/case-studies\/vice-leverages-openx-programmatic-guaranteed-deals-to-unlock-premium-video-spend\/","title":{"rendered":"VICE Leverages OpenX Programmatic Guaranteed Deals to Unlock Premium Video Spend"},"content":{"rendered":"<section class=\"block-summary my-5\">\n  <div class=\"container\">\n    <div class=\"row justify-content-center\">\n      <div class=\"col-12 col-md-4\">\n                  <div class=\"block-summary__logo\">\n            <img decoding=\"async\" src=\"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2019\/03\/logo-vice.png\" alt=\"\" \/>\n          <\/div>\n        \n                            <div class=\"mt-4\"><a href=\"https:\/\/22798272.fs1.hubspotusercontent-na1.net\/hubfs\/22798272\/Case%20Studies\/openx-case-study-vice.pdf\" class=\"btn btn--small\">Download Case Study<\/a><\/div>\n        \n                  <div class=\"small mt-4\"><a href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/tag\/programmatic\/\" rel=\"tag\">Programmatic<\/a>, <a href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/tag\/publisher\/\" rel=\"tag\">Publisher<\/a>, <a href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/tag\/video\/\" rel=\"tag\">Video<\/a><\/div>\n              <\/div>\n      <div class=\"col-12 col-md-8 col-lg-7 offset-lg-1 mt-5 mt-md-0\">\n        <h3 class=\"meta mb-3\">Summary<\/h3>\n                  <p class=\"fs-4 lh-sm\">VICE had an opportunity with a top pharmaceutical company, and worked with OpenX to overcome the significant regulatory, creative and brand safety challenges that exist when partnering with pharma brands<\/p>\n          <hr>\n                  <p class=\"fs-4 lh-sm\">The deal allowed VICE to capture an important new demand opportunity, and enhance their programmatic strategy without sacrificing revenue certainty or brand safety<\/p>\n          <hr>\n                  <p class=\"fs-4 lh-sm\">The advertiser locked in quality video inventory, and due to high performance, spent 400% more than the original negotiated amount<\/p>\n          <hr>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"block-pdf-row-block_035b76eeeaaae6d5cbb38d2f3360dc69\" class=\"block-pdf-row bg-aqua-haze\">\n  <div class=\"container\">\n    <div class=\"row align-items-center\">\n      <div class=\"col-12 col-md-6 \">\n        <div class=\"block-pdf-row__description py-3\">\n          <h3 class=\"h4\">VICE Uses OpenX Programmatic Guaranteed Deals to Unlock Premium Video Spend<\/h3>                    <p>VICE, the world\u2019s preeminent youth media company, partnered with OpenX to run a Programmatic Guaranteed deal with a tier 1 pharma brand around their premium video inventory. Check out the case study to read about the campaign, and see how VICE was able to combine the best of direct deals with the efficiency of programmatic.<\/p>\n          <a href=\"https:\/\/22798272.fs1.hubspotusercontent-na1.net\/hubfs\/22798272\/Case%20Studies\/openx-case-study-vice.pdf\" class=\"btn btn--small mt-3\">Download Case Study<\/a>        <\/div>\n      <\/div>\n      <div class=\"col-12 col-md-6 pt-4 text-start text-md-end\">\n                  <img decoding=\"async\" src=\"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2019\/03\/openx-case-study-vice.jpg\" alt=\"\" class=\"block-pdf-row__image\">\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n","protected":false},"author":2,"featured_media":1439,"template":"","format":"standard","categories":[126],"tags":[15,13,14],"class_list":["post-777","case-studies","type-case-studies","status-publish","format-standard","has-post-thumbnail","hentry","category-publishers","tag-programmatic","tag-publisher","tag-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>VICE Leverages OpenX Programmatic Guaranteed Deals to Unlock Premium Video Spend<\/title>\n<meta name=\"description\" content=\"VICE, the world\u2019s preeminent youth media company, partnered with OpenX to run a Programmatic Guaranteed deal with a tier 1 pharma brand around their premium video inventory.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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