{"id":782,"date":"2017-04-18T15:26:57","date_gmt":"2017-04-18T15:26:57","guid":{"rendered":"http:\/\/v2.openx.local\/case-studies\/how-kiplinger-increased-spend-3x-through-private-marketplace-deals\/"},"modified":"2023-07-10T08:07:42","modified_gmt":"2023-07-10T15:07:42","slug":"kiplinger-increased-spend-3x-private-marketplace-deals","status":"publish","type":"case-studies","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/case-studies\/kiplinger-increased-spend-3x-private-marketplace-deals\/","title":{"rendered":"How Kiplinger Increased Spend 3X Through Private Marketplace Deals"},"content":{"rendered":"
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Download Case Study<\/a><\/div>\n \n
Header Bidding<\/a>, Private Marketplaces<\/a>, Publishers<\/a><\/div>\n <\/div>\n
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Summary<\/h3>\n

Kiplinger first signed on with OpenX\u2019s header bidder, resulting in high win rates and CPMs.<\/p>\n

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Kiplinger expanded their monetization strategy, adopting OpenX PMPs and instantly scaling unique demand through OpenX Multi-Publisher PMPs.<\/p>\n

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Kiplinger is also one of OpenX\u2019s early Real-time Guaranteed partners, enabling revenue-guaranteed programmatic deals with buyers.<\/p>\n

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How Kiplinger Increased Spend 3X Through Private Marketplace Deals<\/h3>

Kiplinger is a leader in personal finance news and business forecasting. Serving a large, engaged audience of investment gurus and money managers, Kiplinger attracts 4.5 million unique visits and 30 million page views per month.<\/p>\n Download Case Study<\/a> <\/div>\n <\/div>\n

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