{"id":783,"date":"2017-02-06T18:30:18","date_gmt":"2017-02-06T18:30:18","guid":{"rendered":"http:\/\/v2.openx.local\/case-studies\/amobee-previously-turn-openx-private-marketplaces-case-study\/"},"modified":"2023-07-10T08:08:08","modified_gmt":"2023-07-10T15:08:08","slug":"amobee-private-marketplaces","status":"publish","type":"case-studies","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/case-studies\/amobee-private-marketplaces\/","title":{"rendered":"Amobee (previously Turn) + OpenX Private Marketplaces Case Study"},"content":{"rendered":"
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Download Case Study<\/a><\/div>\n \n
Demand Partners<\/a>, Private Marketplaces<\/a><\/div>\n <\/div>\n
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Summary<\/h3>\n

Through OpenX PMP, Amobee works with partners to segment and curate supply into premium inventory as defined by their buyers.<\/p>\n

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OpenX helps Amobee identify segments of supply related to specific success metrics, including high viewability. OpenX surfaces premium inventory, and has a team in market focused on brands and agencies to surface additional opportunities that aligned with KPIs.<\/p>\n

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As one of Amobee\u2019s cleanest supply partners, OpenX brought inventory quality and scale, contributing to a healthy ecosystem and safe buying environment for Amobee and its buyers.<\/p>\n

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How Amobee and OpenX curate premium inventory for buyers<\/h3>

Amobee is a demand side platform where advertisers can centralize, act on, and understand their data in an omnichannel environment. Amobee provides the tech to give buyers real-time, event-level user data to make great buying decisions.<\/p>\n Download Case Study<\/a> <\/div>\n <\/div>\n

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