{"id":785,"date":"2016-12-13T21:44:46","date_gmt":"2016-12-13T21:44:46","guid":{"rendered":"http:\/\/v2.openx.local\/case-studies\/mediamath-openx-header-bidding-case-study\/"},"modified":"2023-07-10T08:08:31","modified_gmt":"2023-07-10T15:08:31","slug":"mediamath","status":"publish","type":"case-studies","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/case-studies\/mediamath\/","title":{"rendered":"MediaMath + OpenX Header Bidding Case Study"},"content":{"rendered":"
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Download Case Study<\/a><\/div>\n \n
Demand Partners<\/a>, Header Bidding<\/a><\/div>\n <\/div>\n
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Summary<\/h3>\n

MediaMath and OpenX teamed up to put header bidding to the test for the buy side.<\/p>\n

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MediaMath selected a \u201chigh-value\u201d audience pool that had shown actions favorable to top brands. These users were then mapped across the Matched Users, resulting in a subset of High-Value Users.<\/p>\n

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Of the Matched Users, OpenX Bidder adds 24% more users on top of what tag- based already provided.<\/p>\n

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Header bidding gives advertisers the ability to compete for a greater share of a publisher\u2019s inventory often including that which is direct-sold.<\/p>\n

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Does Header Bidding actually increase reach for buyers?<\/h3>

Header bidding is popularly known as the integration on the publisher\u2019s page that exposes each impression to programmatic demand before the publisher\u2019s ad server is called. It\u2019s often been considered a supply-side tool, helping publishers create more competition and understand the true value of their inventory.<\/p>\n Download Case Study<\/a> <\/div>\n <\/div>\n

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