{"id":786,"date":"2016-12-13T21:15:41","date_gmt":"2016-12-13T21:15:41","guid":{"rendered":"http:\/\/v2.openx.local\/case-studies\/cargurus-scales-their-private-marketplace-deals-for-a-160-revenue-increase\/"},"modified":"2023-07-10T08:08:54","modified_gmt":"2023-07-10T15:08:54","slug":"cargurus","status":"publish","type":"case-studies","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/case-studies\/cargurus\/","title":{"rendered":"CarGurus Scales Their Private Marketplace Deals for a 160% Revenue Increase"},"content":{"rendered":"
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Download Case Study<\/a><\/div>\n \n
Private Marketplaces<\/a>, Publishers<\/a><\/div>\n <\/div>\n
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Summary<\/h3>\n

124% higher CPMs than auto industry average.<\/p>\n

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160% increase in OpenX-procured PMP revenue with a 20% CPM increase.<\/p>\n

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84% lift in overall programmatic revenue.<\/p>\n

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CarGurus Scaled Their Private Marketplace Deals for a 160% Revenue Increase.<\/h3>

CarGurus evolved their stack to introduce demand automation and
\nenable key Private Marketplace deals to achieve the best of both worlds \u2013 maintaining ad quality and increasing competition from buyers at scale.<\/p>\n Download Case Study<\/a> <\/div>\n <\/div>\n

\n \"\"\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n","protected":false},"author":2,"featured_media":1478,"template":"","format":"standard","categories":[],"tags":[20,24],"class_list":["post-786","case-studies","type-case-studies","status-publish","format-standard","has-post-thumbnail","hentry","tag-private-marketplaces","tag-publishers"],"acf":[],"yoast_head":"\nCarGurus Scales Their Private Marketplace Deals for a 160% Revenue Increase<\/title>\n<meta name=\"description\" content=\"CarGurus Scales Their Private Marketplace Deals for a 160% Revenue Increase All Blog Events Webinars Case Studies Jobs Documentation Community Learn More\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/case-studies\/cargurus\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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