{"id":790,"date":"2016-12-13T20:32:37","date_gmt":"2016-12-13T20:32:37","guid":{"rendered":"http:\/\/v2.openx.local\/case-studies\/purch-lifts-monthly-revenue-with-openx-bidder\/"},"modified":"2023-07-10T08:10:00","modified_gmt":"2023-07-10T15:10:00","slug":"purch","status":"publish","type":"case-studies","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/case-studies\/purch\/","title":{"rendered":"Purch Lifts Monthly Revenue with OpenX Bidder"},"content":{"rendered":"<section class=\"block-summary my-5\">\n  <div class=\"container\">\n    <div class=\"row justify-content-center\">\n      <div class=\"col-12 col-md-4\">\n                  <div class=\"block-summary__logo\">\n            <img decoding=\"async\" src=\"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2022\/03\/logo-purch.png\" alt=\"\" \/>\n          <\/div>\n        \n                            <div class=\"mt-4\"><a href=\"https:\/\/22798272.fs1.hubspotusercontent-na1.net\/hubfs\/22798272\/Case%20Studies\/openx-case-study-purch.pdf\" class=\"btn btn--small\">Download Case Study<\/a><\/div>\n        \n                  <div class=\"small mt-4\"><a href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/tag\/header-bidding\/\" rel=\"tag\">Header Bidding<\/a>, <a href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/tag\/publishers\/\" rel=\"tag\">Publishers<\/a>, <a href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/tag\/yield\/\" rel=\"tag\">Yield<\/a><\/div>\n              <\/div>\n      <div class=\"col-12 col-md-8 col-lg-7 offset-lg-1 mt-5 mt-md-0\">\n        <h3 class=\"meta mb-3\">Summary<\/h3>\n                  <p class=\"fs-4 lh-sm\">From January 2015 to November 2015, with help from OpenX yield optimizations, Purch lifted OpenX-procured monthly revenue on bidder by 400%.<\/p>\n          <hr>\n                  <p class=\"fs-4 lh-sm\">With a dedicated OpenX yield analyst, Purch saw a 30% to 40% lift in revenue with OpenX Bidder overnight.<\/p>\n          <hr>\n                  <p class=\"fs-4 lh-sm\">Purch successfully added 27 individual sites on bidder, including a dozen international sites.<\/p>\n          <hr>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"block-pdf-row-block_38c3188f33828ddec175f9eb4fd975b2\" class=\"block-pdf-row bg-aqua-haze\">\n  <div class=\"container\">\n    <div class=\"row align-items-center\">\n      <div class=\"col-12 col-md-6 \">\n        <div class=\"block-pdf-row__description py-3\">\n          <h3 class=\"h4\">How Purch Lifted Monthly Revenue with OpenX Bidder<\/h3>                    <p>Purch, a portfolio of quality digital brands and services, such as Tom\u2019s Guide, Top Ten Reviews, and ShopSavvy, connects 100M+ monthly users with marketers, driving $1B in commerce transactions annually. After initial success, Purch wanted to leverage the OpenX Exchange in a bigger way, to increase demand and visibility for their valuable impressions.<\/p>\n          <a href=\"https:\/\/22798272.fs1.hubspotusercontent-na1.net\/hubfs\/22798272\/Case%20Studies\/openx-case-study-purch.pdf\" class=\"btn btn--small mt-3\">Download Case Study<\/a>        <\/div>\n      <\/div>\n      <div class=\"col-12 col-md-6 pt-4 text-start text-md-end\">\n                  <img decoding=\"async\" src=\"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2016\/12\/openx-case-study-purch.jpg\" alt=\"\" class=\"block-pdf-row__image\">\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n","protected":false},"author":2,"featured_media":1488,"template":"","format":"standard","categories":[],"tags":[25,24,26],"class_list":["post-790","case-studies","type-case-studies","status-publish","format-standard","has-post-thumbnail","hentry","tag-header-bidding","tag-publishers","tag-yield"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Purch Lifts Monthly Revenue with OpenX Bidder<\/title>\n<meta name=\"description\" content=\"Purch Lifts Monthly Revenue with OpenX Bidder All Blog Events Webinars Case Studies Jobs Documentation Community Learn More Download Case Study Summary\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/case-studies\/purch\/\" \/>\n<meta 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