{"id":791,"date":"2016-12-13T20:26:47","date_gmt":"2016-12-13T20:26:47","guid":{"rendered":"http:\/\/v2.openx.local\/case-studies\/conde-nast-uk-maximises-revenue-using-openx-technology\/"},"modified":"2023-07-10T08:10:22","modified_gmt":"2023-07-10T15:10:22","slug":"conde-nast-uk","status":"publish","type":"case-studies","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/case-studies\/conde-nast-uk\/","title":{"rendered":"Cond\u00e9 Nast UK Maximises Revenue Using OpenX Technology"},"content":{"rendered":"<section class=\"block-summary my-5\">\n  <div class=\"container\">\n    <div class=\"row justify-content-center\">\n      <div class=\"col-12 col-md-4\">\n                  <div class=\"block-summary__logo\">\n            <img decoding=\"async\" src=\"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2022\/03\/logo-conde-nast.png\" alt=\"\" \/>\n          <\/div>\n        \n                            <div class=\"mt-4\"><a href=\"https:\/\/22798272.fs1.hubspotusercontent-na1.net\/hubfs\/22798272\/Case%20Studies\/openx-case-study-conde-nast.pdf\" class=\"btn btn--small\">Download Case Study<\/a><\/div>\n        \n                  <div class=\"small mt-4\"><a href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/tag\/ad-exchange\/\" rel=\"tag\">Ad Exchange<\/a>, <a href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/tag\/header-bidding\/\" rel=\"tag\">Header Bidding<\/a>, <a href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/tag\/publishers\/\" rel=\"tag\">Publishers<\/a>, <a href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/tag\/quality\/\" rel=\"tag\">Quality<\/a><\/div>\n              <\/div>\n      <div class=\"col-12 col-md-8 col-lg-7 offset-lg-1 mt-5 mt-md-0\">\n        <h3 class=\"meta mb-3\">Summary<\/h3>\n                  <p class=\"fs-4 lh-sm\">Cond\u00e9 Nast is reorganising its digital ad spend to increasingly funnel it into programmatic trading.<\/p>\n          <hr>\n                  <p class=\"fs-4 lh-sm\">Cond\u00e9 Nast partnered with OpenX to better understand how to implement programmatic into its existing technology stack.<\/p>\n          <hr>\n                  <p class=\"fs-4 lh-sm\">As a result of the partnership, Cond\u00e9 Nast\u2019s programmatic advertising revenue has increased over 50%.<\/p>\n          <hr>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"block-pdf-row-block_2264a8329b52ff23b6483f34289aea00\" class=\"block-pdf-row bg-aqua-haze\">\n  <div class=\"container\">\n    <div class=\"row align-items-center\">\n      <div class=\"col-12 col-md-6 \">\n        <div class=\"block-pdf-row__description py-3\">\n          <h3 class=\"h4\">Cond\u00e9 Nast UK is maximising revenue using OpenX Technology<\/h3>                    <p>As the market grows Cond\u00e9 Nast recognizes programmatic as an important part of its digital ad proposition, and plans to be at the forefront of this revolution.<\/p>\n<p>In this in-depth interview, Malcolm Attwells, Commercial Director at Cond\u00e9 Nast Digital Britain describes the challenges facing the industry, the importance of brand safety and ad quality, and Cond\u00e9 Nast\u2019s future programmatic plans.<\/p>\n          <a href=\"https:\/\/22798272.fs1.hubspotusercontent-na1.net\/hubfs\/22798272\/Case%20Studies\/openx-case-study-conde-nast.pdf\" class=\"btn btn--small mt-3\">Download Case Study<\/a>        <\/div>\n      <\/div>\n      <div class=\"col-12 col-md-6 pt-4 text-start text-md-end\">\n                  <img decoding=\"async\" src=\"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2016\/12\/openx-case-study-conde-nast.jpg\" alt=\"\" class=\"block-pdf-row__image\">\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n","protected":false},"author":2,"featured_media":1490,"template":"","format":"standard","categories":[],"tags":[22,25,24,28],"class_list":["post-791","case-studies","type-case-studies","status-publish","format-standard","has-post-thumbnail","hentry","tag-ad-exchange","tag-header-bidding","tag-publishers","tag-quality"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cond\u00e9 Nast UK Maximises Revenue Using OpenX Technology<\/title>\n<meta name=\"description\" content=\"Cond\u00e9 Nast UK Maximizing Revenue Using OpenX Technology All Blog Events Webinars Case Studies Jobs Documentation Community Learn More Download Case Study\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/case-studies\/conde-nast-uk\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cond\u00e9 Nast UK Maximises Revenue Using OpenX Technology\" \/>\n<meta property=\"og:description\" content=\"Cond\u00e9 Nast UK Maximizing Revenue Using OpenX Technology All Blog Events Webinars Case Studies Jobs Documentation Community Learn More Download Case Study\" \/>\n<meta property=\"og:url\" content=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/case-studies\/conde-nast-uk\/\" \/>\n<meta property=\"og:site_name\" content=\"OpenX\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OpenX\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-10T15:10:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2016\/12\/conde-nast-case-study-hero.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@OpenX\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/case-studies\\\/conde-nast-uk\\\/\",\"url\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/case-studies\\\/conde-nast-uk\\\/\",\"name\":\"Cond\u00e9 Nast UK Maximises Revenue Using OpenX Technology\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/case-studies\\\/conde-nast-uk\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/case-studies\\\/conde-nast-uk\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/wp-content\\\/uploads\\\/2016\\\/12\\\/conde-nast-case-study-hero.jpg\",\"datePublished\":\"2016-12-13T20:26:47+00:00\",\"dateModified\":\"2023-07-10T15:10:22+00:00\",\"description\":\"Cond\u00e9 Nast UK Maximizing Revenue Using OpenX Technology All Blog Events Webinars Case Studies Jobs Documentation Community Learn More Download Case Study\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/case-studies\\\/conde-nast-uk\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/case-studies\\\/conde-nast-uk\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/case-studies\\\/conde-nast-uk\\\/#primaryimage\",\"url\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/wp-content\\\/uploads\\\/2016\\\/12\\\/conde-nast-case-study-hero.jpg\",\"contentUrl\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/wp-content\\\/uploads\\\/2016\\\/12\\\/conde-nast-case-study-hero.jpg\",\"width\":1200,\"height\":700},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/case-studies\\\/conde-nast-uk\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Studies\",\"item\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/case-studies\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Cond\u00e9 Nast UK Maximises Revenue Using OpenX Technology\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/#website\",\"url\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/\",\"name\":\"OpenX\",\"description\":\"Industry-leading technology, premium service, and huge scale make us the world&#039;s most dynamic exchange for data and identity \u2014 whether cookies are here or not.\",\"publisher\":{\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/#organization\",\"name\":\"OpenX\",\"url\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.openx.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/logo-openx-696x696-4.png\",\"contentUrl\":\"https:\\\/\\\/www.openx.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/logo-openx-696x696-4.png\",\"width\":696,\"height\":696,\"caption\":\"OpenX\"},\"image\":{\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/OpenX\\\/\",\"https:\\\/\\\/x.com\\\/OpenX\",\"https:\\\/\\\/www.instagram.com\\\/openxlife\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/openx\\\/\"],\"description\":\"OpenX is the most dynamic independent supply-side platform and delivers a fair and transparent value exchange between publishers and advertisers to help power the open web.\",\"telephone\":\"+1-626-466-1141\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Cond\u00e9 Nast UK Maximises Revenue Using OpenX Technology","description":"Cond\u00e9 Nast UK Maximizing Revenue Using OpenX Technology All Blog Events Webinars Case Studies Jobs Documentation Community Learn More Download Case Study","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/case-studies\/conde-nast-uk\/","og_locale":"en_GB","og_type":"article","og_title":"Cond\u00e9 Nast UK Maximises Revenue Using OpenX Technology","og_description":"Cond\u00e9 Nast UK Maximizing Revenue Using OpenX Technology All Blog Events Webinars Case Studies Jobs Documentation Community Learn More Download Case Study","og_url":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/case-studies\/conde-nast-uk\/","og_site_name":"OpenX","article_publisher":"https:\/\/www.facebook.com\/OpenX\/","article_modified_time":"2023-07-10T15:10:22+00:00","og_image":[{"width":1200,"height":700,"url":"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2016\/12\/conde-nast-case-study-hero.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@OpenX","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/case-studies\/conde-nast-uk\/","url":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/case-studies\/conde-nast-uk\/","name":"Cond\u00e9 Nast UK Maximises Revenue Using OpenX Technology","isPartOf":{"@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/#website"},"primaryImageOfPage":{"@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/case-studies\/conde-nast-uk\/#primaryimage"},"image":{"@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/case-studies\/conde-nast-uk\/#primaryimage"},"thumbnailUrl":"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2016\/12\/conde-nast-case-study-hero.jpg","datePublished":"2016-12-13T20:26:47+00:00","dateModified":"2023-07-10T15:10:22+00:00","description":"Cond\u00e9 Nast UK Maximizing Revenue Using OpenX Technology All Blog Events Webinars Case Studies Jobs Documentation Community Learn More Download Case Study","breadcrumb":{"@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/case-studies\/conde-nast-uk\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/case-studies\/conde-nast-uk\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/case-studies\/conde-nast-uk\/#primaryimage","url":"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2016\/12\/conde-nast-case-study-hero.jpg","contentUrl":"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2016\/12\/conde-nast-case-study-hero.jpg","width":1200,"height":700},{"@type":"BreadcrumbList","@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/case-studies\/conde-nast-uk\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/"},{"@type":"ListItem","position":2,"name":"Case Studies","item":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/case-studies\/"},{"@type":"ListItem","position":3,"name":"Cond\u00e9 Nast UK Maximises Revenue Using OpenX Technology"}]},{"@type":"WebSite","@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/#website","url":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/","name":"OpenX","description":"Industry-leading technology, premium service, and huge scale make us the world&#039;s most dynamic exchange for data and identity \u2014 whether cookies are here or not.","publisher":{"@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/#organization","name":"OpenX","url":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/#\/schema\/logo\/image\/","url":"https:\/\/www.openx.com\/wp-content\/uploads\/2024\/07\/logo-openx-696x696-4.png","contentUrl":"https:\/\/www.openx.com\/wp-content\/uploads\/2024\/07\/logo-openx-696x696-4.png","width":696,"height":696,"caption":"OpenX"},"image":{"@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OpenX\/","https:\/\/x.com\/OpenX","https:\/\/www.instagram.com\/openxlife\/","https:\/\/www.linkedin.com\/company\/openx\/"],"description":"OpenX is the most dynamic independent supply-side platform and delivers a fair and transparent value exchange between publishers and advertisers to help power the open web.","telephone":"+1-626-466-1141"}]}},"_links":{"self":[{"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/case-studies\/791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/types\/case-studies"}],"author":[{"embeddable":true,"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/users\/2"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/media\/1490"}],"wp:attachment":[{"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/media?parent=791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/categories?post=791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/tags?post=791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}