{"id":1031,"date":"2018-12-26T11:17:28","date_gmt":"2018-12-26T11:17:28","guid":{"rendered":"http:\/\/v2.openx.local\/news\/5-martech-predictions-for-2019-that-marketers-should-be-thinking-about-now\/"},"modified":"2022-03-11T06:25:08","modified_gmt":"2022-03-11T06:25:08","slug":"5-martech-predictions-2019-marketers-thinking-now","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/5-martech-predictions-2019-marketers-thinking-now\/","title":{"rendered":"5 martech predictions for 2019 that marketers should be thinking about now"},"content":{"rendered":"\n<p>As far as martech predictions for 2019 go, there are some no-brainers: brands and advertisers will continue to increase their digital spend and increasingly rely on programmatic ad platforms, and there will be more growth in voice tech and the Internet of Things (IoT).<\/p>\n\n\n\n<p>But for intrepid marketers, there\u2019s more to think about before the calendar turns. Here\u2019s what we\u2019re watching out for in 2019.<\/p>\n\n\n\n<p><a href=\"https:\/\/martechtoday.com\/5-martech-predictions-for-2019-that-marketers-should-be-thinking-about-now-228949\" target=\"_blank\" rel=\"noreferrer noopener\">Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1625,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[23,15],"class_list":["post-1031","news","type-news","status-publish","has-post-thumbnail","hentry","tag-mobile","tag-programmatic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 martech predictions for 2019 that marketers should be thinking about now<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/5-martech-predictions-2019-marketers-thinking-now\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 martech predictions for 2019 that marketers should be thinking about now\" \/>\n<meta property=\"og:description\" content=\"As far as martech predictions for 2019 go, there are some no-brainers: brands and advertisers will continue to increase their digital spend and increasingly rely on programmatic ad platforms, and there will be more growth in voice tech and the Internet of Things (IoT). But for intrepid marketers, there\u2019s more to think about before the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/5-martech-predictions-2019-marketers-thinking-now\/\" \/>\n<meta property=\"og:site_name\" content=\"OpenX\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OpenX\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-11T06:25:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2022\/03\/logo-martech-today.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@OpenX\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" 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