{"id":1060,"date":"2018-09-20T10:46:25","date_gmt":"2018-09-20T10:46:25","guid":{"rendered":"http:\/\/v2.openx.local\/news\/the-important-role-game-developers-play-in-digital-advertising-innovation\/"},"modified":"2022-03-13T05:29:04","modified_gmt":"2022-03-13T05:29:04","slug":"important-role-game-developers-play-digital-advertising-innovation","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/important-role-game-developers-play-digital-advertising-innovation\/","title":{"rendered":"The important role game developers play in digital advertising innovation"},"content":{"rendered":"\n

By Maggie Mesa, head of mobile, OpenX<\/em><\/p>\n\n\n\n

Game developers have earned the reputation of being trailblazers in mobile advertising. In the early days of mobile, most traditional web publishers didn\u2019t have mobile apps, and advertising strategies often centered around porting a successful desktop approach to mobile web. Many game developers, on the other hand, were mobile app-first, giving them a chance to approach advertising in a unique and completely different way \u2014 by focusing less on existing web strategies and more on the mobile-specific user experience.<\/p>\n\n\n\n

Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1675,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[23,17,16],"class_list":["post-1060","news","type-news","status-publish","has-post-thumbnail","hentry","tag-mobile","tag-mobile-app","tag-opt-in-video"],"acf":[],"yoast_head":"\nThe important role game developers play in digital advertising innovation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/important-role-game-developers-play-digital-advertising-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The important role game developers play in digital advertising innovation\" \/>\n<meta property=\"og:description\" content=\"By Maggie Mesa, head of mobile, OpenX Game developers have earned the reputation of being trailblazers in mobile advertising. In the early days of mobile, most traditional web publishers didn\u2019t have mobile apps, and advertising strategies often centered around porting a successful desktop approach to mobile web. 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