{"id":1062,"date":"2018-09-19T15:08:12","date_gmt":"2018-09-19T15:08:12","guid":{"rendered":"http:\/\/v2.openx.local\/news\/wallets-full-shoppers-ready-to-crank-up-holiday-spend\/"},"modified":"2022-03-13T05:29:30","modified_gmt":"2022-03-13T05:29:30","slug":"wallets-full-shoppers-ready-crank-holiday-spend","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/wallets-full-shoppers-ready-crank-holiday-spend\/","title":{"rendered":"Wallets Full, Shoppers Ready to Crank Up Holiday Spend"},"content":{"rendered":"\n<p>A survey from adtech company OpenX conducted earlier this month by The Harris Poll found that more than eight in 10 shoppers say they will spend at least as much as they did last year. Fully 26% of respondents said they plan to spend more; 18% plan to reel in spending.<\/p>\n\n\n\n<p><a href=\"https:\/\/retail.emarketer.com\/article\/wallets-full-shoppers-ready-crank-up-holiday-spend\/5ba29767b0e5e601908908ed\" target=\"_blank\" rel=\"noreferrer noopener\">Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1653,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[41],"class_list":["post-1062","news","type-news","status-publish","has-post-thumbnail","hentry","tag-holiday-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Wallets Full, Shoppers Ready to Crank Up Holiday Spend<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/wallets-full-shoppers-ready-crank-holiday-spend\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wallets Full, Shoppers Ready to Crank Up Holiday Spend\" \/>\n<meta property=\"og:description\" content=\"A survey from adtech company OpenX conducted earlier this month by The Harris Poll found that more than eight in 10 shoppers say they will spend at least as much as they did last year. Fully 26% of respondents said they plan to spend more; 18% plan to reel in spending. Read the Full Article\" \/>\n<meta property=\"og:url\" content=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/wallets-full-shoppers-ready-crank-holiday-spend\/\" \/>\n<meta property=\"og:site_name\" content=\"OpenX\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OpenX\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-13T05:29:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2022\/03\/logo-emarketer-digital-intelligence.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@OpenX\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/news\\\/wallets-full-shoppers-ready-crank-holiday-spend\\\/\",\"url\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/news\\\/wallets-full-shoppers-ready-crank-holiday-spend\\\/\",\"name\":\"Wallets Full, Shoppers Ready to Crank Up Holiday Spend\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/news\\\/wallets-full-shoppers-ready-crank-holiday-spend\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/news\\\/wallets-full-shoppers-ready-crank-holiday-spend\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/logo-emarketer-digital-intelligence.png\",\"datePublished\":\"2018-09-19T15:08:12+00:00\",\"dateModified\":\"2022-03-13T05:29:30+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/news\\\/wallets-full-shoppers-ready-crank-holiday-spend\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/news\\\/wallets-full-shoppers-ready-crank-holiday-spend\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/news\\\/wallets-full-shoppers-ready-crank-holiday-spend\\\/#primaryimage\",\"url\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/logo-emarketer-digital-intelligence.png\",\"contentUrl\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/logo-emarketer-digital-intelligence.png\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/news\\\/wallets-full-shoppers-ready-crank-holiday-spend\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Wallets Full, Shoppers Ready to Crank Up Holiday Spend\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/#website\",\"url\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/\",\"name\":\"OpenX\",\"description\":\"Industry-leading technology, premium service, and huge scale make us the world&#039;s most dynamic exchange for data and identity \u2014 whether cookies are here or not.\",\"publisher\":{\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/#organization\",\"name\":\"OpenX\",\"url\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.openx.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/logo-openx-696x696-4.png\",\"contentUrl\":\"https:\\\/\\\/www.openx.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/logo-openx-696x696-4.png\",\"width\":696,\"height\":696,\"caption\":\"OpenX\"},\"image\":{\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/OpenX\\\/\",\"https:\\\/\\\/x.com\\\/OpenX\",\"https:\\\/\\\/www.instagram.com\\\/openxlife\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/openx\\\/\"],\"description\":\"OpenX is the most dynamic independent supply-side platform and delivers a fair and transparent value exchange between publishers and advertisers to help power the open web.\",\"telephone\":\"+1-626-466-1141\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Wallets Full, Shoppers Ready to Crank Up Holiday Spend","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/wallets-full-shoppers-ready-crank-holiday-spend\/","og_locale":"en_GB","og_type":"article","og_title":"Wallets Full, Shoppers Ready to Crank Up Holiday Spend","og_description":"A survey from adtech company OpenX conducted earlier this month by The Harris Poll found that more than eight in 10 shoppers say they will spend at least as much as they did last year. Fully 26% of respondents said they plan to spend more; 18% plan to reel in spending. Read the Full Article","og_url":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/wallets-full-shoppers-ready-crank-holiday-spend\/","og_site_name":"OpenX","article_publisher":"https:\/\/www.facebook.com\/OpenX\/","article_modified_time":"2022-03-13T05:29:30+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2022\/03\/logo-emarketer-digital-intelligence.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@OpenX","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/wallets-full-shoppers-ready-crank-holiday-spend\/","url":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/wallets-full-shoppers-ready-crank-holiday-spend\/","name":"Wallets Full, Shoppers Ready to Crank Up Holiday Spend","isPartOf":{"@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/#website"},"primaryImageOfPage":{"@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/wallets-full-shoppers-ready-crank-holiday-spend\/#primaryimage"},"image":{"@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/wallets-full-shoppers-ready-crank-holiday-spend\/#primaryimage"},"thumbnailUrl":"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2022\/03\/logo-emarketer-digital-intelligence.png","datePublished":"2018-09-19T15:08:12+00:00","dateModified":"2022-03-13T05:29:30+00:00","breadcrumb":{"@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/wallets-full-shoppers-ready-crank-holiday-spend\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/wallets-full-shoppers-ready-crank-holiday-spend\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/wallets-full-shoppers-ready-crank-holiday-spend\/#primaryimage","url":"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2022\/03\/logo-emarketer-digital-intelligence.png","contentUrl":"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2022\/03\/logo-emarketer-digital-intelligence.png","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/wallets-full-shoppers-ready-crank-holiday-spend\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/"},{"@type":"ListItem","position":3,"name":"Wallets Full, Shoppers Ready to Crank Up Holiday Spend"}]},{"@type":"WebSite","@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/#website","url":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/","name":"OpenX","description":"Industry-leading technology, premium service, and huge scale make us the world&#039;s most dynamic exchange for data and identity \u2014 whether cookies are here or not.","publisher":{"@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/#organization","name":"OpenX","url":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/#\/schema\/logo\/image\/","url":"https:\/\/www.openx.com\/wp-content\/uploads\/2024\/07\/logo-openx-696x696-4.png","contentUrl":"https:\/\/www.openx.com\/wp-content\/uploads\/2024\/07\/logo-openx-696x696-4.png","width":696,"height":696,"caption":"OpenX"},"image":{"@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OpenX\/","https:\/\/x.com\/OpenX","https:\/\/www.instagram.com\/openxlife\/","https:\/\/www.linkedin.com\/company\/openx\/"],"description":"OpenX is the most dynamic independent supply-side platform and delivers a fair and transparent value exchange between publishers and advertisers to help power the open web.","telephone":"+1-626-466-1141"}]}},"_links":{"self":[{"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/news\/1062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/users\/2"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/media\/1653"}],"wp:attachment":[{"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/media?parent=1062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/categories?post=1062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/tags?post=1062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}