{"id":1074,"date":"2018-07-26T10:36:18","date_gmt":"2018-07-26T10:36:18","guid":{"rendered":"http:\/\/v2.openx.local\/news\/opt-in-video-advertising-is-preferred-ad-choice-for-consumers-according-to-new-nationwide-survey-adoption-may-deter-ad-blocking\/"},"modified":"2022-03-13T05:33:38","modified_gmt":"2022-03-13T05:33:38","slug":"opt-video-advertising-preferred-ad-choice-consumers-according-new-nationwide-survey-adoption-may-deter-ad-blocking","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/opt-video-advertising-preferred-ad-choice-consumers-according-new-nationwide-survey-adoption-may-deter-ad-blocking\/","title":{"rendered":"Opt-In Video Advertising is Preferred Ad Choice for Consumers According to New Nationwide Survey; Adoption May Deter Ad Blocking"},"content":{"rendered":"\n<p>OpenX, the world\u2019s leading independent advertising technology provider, revealed new consumer and brand marketer research conducted in coordination with the Mobile Marketing Association (MMA) and MediaMath, highlighting the growing desire of consumers for more relevant, engaging and \u201crewarding\u201d advertising experiences.<\/p>\n\n\n\n<p><a href=\"https:\/\/martechseries.com\/sales-marketing\/programmatic-buying\/opt-video-advertising-preferred-ad-choice-consumers-according-new-nationwide-survey-adoption-may-deter-ad-blocking\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1665,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[17,16,14],"class_list":["post-1074","news","type-news","status-publish","has-post-thumbnail","hentry","tag-mobile-app","tag-opt-in-video","tag-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Opt-In Video Advertising is Preferred Ad Choice for Consumers According to New Nationwide Survey; Adoption May Deter Ad Blocking<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/opt-video-advertising-preferred-ad-choice-consumers-according-new-nationwide-survey-adoption-may-deter-ad-blocking\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Opt-In Video Advertising is Preferred Ad Choice for Consumers According to New Nationwide Survey; Adoption May Deter Ad Blocking\" \/>\n<meta property=\"og:description\" content=\"OpenX, the world\u2019s leading independent advertising technology provider, revealed new consumer and brand marketer research conducted in coordination with the Mobile Marketing Association (MMA) and MediaMath, highlighting the growing desire of consumers for more relevant, engaging and \u201crewarding\u201d advertising experiences. 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