{"id":1075,"date":"2018-07-26T10:48:07","date_gmt":"2018-07-26T10:48:07","guid":{"rendered":"http:\/\/v2.openx.local\/news\/opt-in-video-a-potential-remedy-for-ad-fatigue-study-finds\/"},"modified":"2022-03-13T05:33:25","modified_gmt":"2022-03-13T05:33:25","slug":"opt-video-potential-remedy-ad-fatigue-study-finds","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/opt-video-potential-remedy-ad-fatigue-study-finds\/","title":{"rendered":"Opt-in video a potential remedy for ad fatigue, study finds"},"content":{"rendered":"\n

Giving consumers more opportunities to opt into ads could help improve the customer experience and engagement, but the latest study makes clear that many marketers aren\u2019t clear on what the opt-in format constitutes, signaling a greater need for education.<\/p>\n\n\n\n

Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1639,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[17,16,14],"class_list":["post-1075","news","type-news","status-publish","has-post-thumbnail","hentry","tag-mobile-app","tag-opt-in-video","tag-video"],"acf":[],"yoast_head":"\nOpt-in video a potential remedy for ad fatigue, study finds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/opt-video-potential-remedy-ad-fatigue-study-finds\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Opt-in video a potential remedy for ad fatigue, study finds\" \/>\n<meta property=\"og:description\" content=\"Giving consumers more opportunities to opt into ads could help improve the customer experience and engagement, but the latest study makes clear that many marketers aren\u2019t clear on what the opt-in format constitutes, signaling a greater need for education. 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