{"id":1076,"date":"2018-07-24T16:25:49","date_gmt":"2018-07-24T16:25:49","guid":{"rendered":"http:\/\/v2.openx.local\/news\/podcast-the-durability-of-ad-exchanges\/"},"modified":"2022-03-13T05:33:50","modified_gmt":"2022-03-13T05:33:50","slug":"podcast-durability-ad-exchanges","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/podcast-durability-ad-exchanges\/","title":{"rendered":"Podcast: The Durability Of Ad Exchanges"},"content":{"rendered":"\n<p>It was a long journey from OpenX CEO Tim Cadogan\u2019s bucolic upbringing in Dorset, England, to the technology centers of California, where frenetic change is the only rule.<\/p>\n\n\n\n<p>Cadogan has had a front-row seat to several waves of ad technology, having joined search ad startup GoTo (later Overture) prior to its sale to Yahoo and later worked in programmatic at Yahoo after the company acquired exchange platform Right Media. Neither search nor programmatic panned out for Yahoo, and Cadogan eventually left to found his own company.<\/p>\n\n\n\n<p><a href=\"https:\/\/adexchanger.com\/adexchanger-talks\/podcast-the-durability-of-ad-exchanges\/\" target=\"_blank\" rel=\"noreferrer noopener\">Listen to the Full Podcast<\/a><\/p>\n","protected":false},"author":2,"featured_media":1709,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[22,15],"class_list":["post-1076","news","type-news","status-publish","has-post-thumbnail","hentry","tag-ad-exchange","tag-programmatic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Podcast: The Durability Of Ad Exchanges<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/podcast-durability-ad-exchanges\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast: The Durability Of Ad Exchanges\" \/>\n<meta property=\"og:description\" content=\"It was a long journey from OpenX CEO Tim Cadogan\u2019s bucolic upbringing in Dorset, England, to the technology centers of California, where frenetic change is the only rule. Cadogan has had a front-row seat to several waves of ad technology, having joined search ad startup GoTo (later Overture) prior to its sale to Yahoo and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/podcast-durability-ad-exchanges\/\" \/>\n<meta property=\"og:site_name\" content=\"OpenX\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OpenX\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-13T05:33:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2022\/03\/logo-ad-exchanger.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@OpenX\" \/>\n<meta name=\"twitter:label1\" 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