{"id":1084,"date":"2018-06-05T14:37:40","date_gmt":"2018-06-05T14:37:40","guid":{"rendered":"http:\/\/v2.openx.local\/news\/openxs-leichman-predicts-massive-consolidation-in-ad-tech\/"},"modified":"2022-03-13T05:37:30","modified_gmt":"2022-03-13T05:37:30","slug":"openxs-leichman-predicts-massive-consolidation-ad-tech","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/openxs-leichman-predicts-massive-consolidation-ad-tech\/","title":{"rendered":"OpenX\u2019s Leichman Predicts \u2018Massive Consolidation\u2019 In Ad-Tech"},"content":{"rendered":"\n<p>For at least as long as there has been a Lumascape, consolidation has been the check and balance on ad-tech proliferation.<\/p>\n\n\n\n<p>But could we be about to enter another wave of merger and acquisition?<\/p>\n\n\n\n<p>One platform exec thinks so. In this video interview with Beet.TV, OpenX\u2019s senior director of buyer development says the new practice of header bidding, combined with a drive for trusted inventory, is going to disrupt the market.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.beet.tv\/2018\/06\/openxs-leichman-predicts-massive-consolidation-in-ad-tech.html\" target=\"_blank\" rel=\"noreferrer noopener\">Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1687,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[54,53,28],"class_list":["post-1084","news","type-news","status-publish","has-post-thumbnail","hentry","tag-adtech","tag-gdpr","tag-quality"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>OpenX\u2019s Leichman Predicts \u2018Massive Consolidation\u2019 In Ad-Tech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/openxs-leichman-predicts-massive-consolidation-ad-tech\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OpenX\u2019s Leichman Predicts \u2018Massive Consolidation\u2019 In Ad-Tech\" \/>\n<meta property=\"og:description\" content=\"For at least as long as there has been a Lumascape, consolidation has been the check and balance on ad-tech proliferation. 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