{"id":1099,"date":"2018-04-10T13:32:17","date_gmt":"2018-04-10T13:32:17","guid":{"rendered":"http:\/\/v2.openx.local\/news\/what-marketers-need-to-know-about-gdprs-impact-on-mobile-advertising\/"},"modified":"2022-03-13T05:43:05","modified_gmt":"2022-03-13T05:43:05","slug":"marketers-need-know-gdprs-impact-mobile-advertising","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/marketers-need-know-gdprs-impact-mobile-advertising\/","title":{"rendered":"What Marketers Need to Know About GDPR\u2019s Impact on Mobile Advertising"},"content":{"rendered":"\n<p>Last month, ad-tech company Drawbridge shut down its media-buying office in Europe after it was revealed that the firm\u2019s data practices that comb together mobile, desktop and tablet stats for ad targeting would not work under the European Union\u2019s General Data Protection Regulation (or GDPR) that go into place May 25.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.adweek.com\/digital\/what-marketers-need-to-know-about-how-gdpr-will-impact-mobile-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1701,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[53,23],"class_list":["post-1099","news","type-news","status-publish","has-post-thumbnail","hentry","tag-gdpr","tag-mobile"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Marketers Need to Know About GDPR\u2019s Impact on Mobile Advertising<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/marketers-need-know-gdprs-impact-mobile-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Marketers Need to Know About GDPR\u2019s Impact on Mobile Advertising\" \/>\n<meta property=\"og:description\" content=\"Last month, ad-tech company Drawbridge shut down its media-buying office in Europe after it was revealed that the firm\u2019s data practices that comb together mobile, desktop and tablet stats for ad targeting would not work under the European Union\u2019s General Data Protection Regulation (or GDPR) that go into place May 25. 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