{"id":1103,"date":"2018-04-04T14:52:42","date_gmt":"2018-04-04T14:52:42","guid":{"rendered":"http:\/\/v2.openx.local\/news\/google-announces-full-rollout-of-exchange-bidding-to-counter-header-bidding-rise\/"},"modified":"2022-03-13T05:45:36","modified_gmt":"2022-03-13T05:45:36","slug":"google-announces-full-rollout-exchange-bidding-counter-header-bidding-rise","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/google-announces-full-rollout-exchange-bidding-counter-header-bidding-rise\/","title":{"rendered":"Google announces full rollout of Exchange Bidding to counter header bidding rise"},"content":{"rendered":"\n

Google\u2019s has today (April 4) announced the global rollout of Exchange Bidding to all of its DoubleClick for Publishers (DFP) customers, including a raft of new features, as the online media giant aims to see off the challenge that header bidding poses to its dominance of the ad serving market.<\/p>\n\n\n\n

Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1607,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[25,24],"class_list":["post-1103","news","type-news","status-publish","has-post-thumbnail","hentry","tag-header-bidding","tag-publishers"],"acf":[],"yoast_head":"\nGoogle announces full rollout of Exchange Bidding to counter header bidding rise<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/google-announces-full-rollout-exchange-bidding-counter-header-bidding-rise\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google announces full rollout of Exchange Bidding to counter header bidding rise\" \/>\n<meta property=\"og:description\" content=\"Google\u2019s has today (April 4) announced the global rollout of Exchange Bidding to all of its DoubleClick for Publishers (DFP) customers, including a raft of new features, as the online media giant aims to see off the challenge that header bidding poses to its dominance of the ad serving market. 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