{"id":1104,"date":"2018-04-04T14:47:40","date_gmt":"2018-04-04T14:47:40","guid":{"rendered":"http:\/\/v2.openx.local\/news\/why-some-video-ad-units-are-prone-to-fraud\/"},"modified":"2022-03-13T05:45:49","modified_gmt":"2022-03-13T05:45:49","slug":"video-ad-units-prone-fraud","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/video-ad-units-prone-fraud\/","title":{"rendered":"Why Some Video Ad Units Are Prone to Fraud"},"content":{"rendered":"\n<p>Because video advertising and programmatic are rapidly growing, they\u2019re attractive channels for hucksters. It\u2019s virtually impossible to totally eliminate all fraud, but ad buyers can reduce their risk of being duped by understanding which specific ad units are particularly likely to expose them to fraud.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.emarketer.com\/content\/why-some-video-ad-units-are-prone-to-fraud\" target=\"_blank\" rel=\"noreferrer noopener\">Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1653,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[36,14],"class_list":["post-1104","news","type-news","status-publish","has-post-thumbnail","hentry","tag-fraud","tag-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Some Video Ad Units Are Prone to Fraud<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/video-ad-units-prone-fraud\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Some Video Ad Units Are Prone to Fraud\" \/>\n<meta property=\"og:description\" content=\"Because video advertising and programmatic are rapidly growing, they\u2019re attractive channels for hucksters. It\u2019s virtually impossible to totally eliminate all fraud, but ad buyers can reduce their risk of being duped by understanding which specific ad units are particularly likely to expose them to fraud. 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