{"id":1114,"date":"2018-03-12T16:57:38","date_gmt":"2018-03-12T16:57:38","guid":{"rendered":"http:\/\/v2.openx.local\/news\/the-great-connected-tv-debate-subscription-vs-ad-supported-models\/"},"modified":"2022-03-13T05:50:50","modified_gmt":"2022-03-13T05:50:50","slug":"great-connected-tv-debate-subscription-vs-ad-supported-models","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/great-connected-tv-debate-subscription-vs-ad-supported-models\/","title":{"rendered":"The Great Connected TV Debate: Subscription- vs. Ad-Supported Models"},"content":{"rendered":"\n

To date, the subscription business model has been viewed by some as the gold standard in the over-the-top (OTT) and connected TV (CTV) space, but the advertising opportunity should make CTV companies think twice about what is right for them. As the space grows, they will need to implement the strategies that ensure sustainable long-term growth.<\/p>\n\n\n\n

Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1709,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[14],"class_list":["post-1114","news","type-news","status-publish","has-post-thumbnail","hentry","tag-video"],"acf":[],"yoast_head":"\nThe Great Connected TV Debate: Subscription- vs. Ad-Supported Models<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/great-connected-tv-debate-subscription-vs-ad-supported-models\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Great Connected TV Debate: Subscription- vs. Ad-Supported Models\" \/>\n<meta property=\"og:description\" content=\"To date, the subscription business model has been viewed by some as the gold standard in the over-the-top (OTT) and connected TV (CTV) space, but the advertising opportunity should make CTV companies think twice about what is right for them. As the space grows, they will need to implement the strategies that ensure sustainable long-term […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/great-connected-tv-debate-subscription-vs-ad-supported-models\/\" \/>\n<meta property=\"og:site_name\" content=\"OpenX\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OpenX\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-13T05:50:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2022\/03\/logo-ad-exchanger.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@OpenX\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" 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