{"id":1120,"date":"2018-03-01T15:41:21","date_gmt":"2018-03-01T15:41:21","guid":{"rendered":"http:\/\/v2.openx.local\/news\/understanding-programmatic-auction-pricing-is-a-major-priority-for-marketers\/"},"modified":"2022-03-13T05:52:39","modified_gmt":"2022-03-13T05:52:39","slug":"understanding-programmatic-auction-pricing-major-priority-marketers","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/understanding-programmatic-auction-pricing-major-priority-marketers\/","title":{"rendered":"Understanding Programmatic Auction Pricing Is a Major Priority for Marketers"},"content":{"rendered":"\n<p>As automated advertising has matured, the structure of programmatic auctions has become more confusing. In 2018, marketers are looking to break through the clutter to understand what\u2019s going on under the hood.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.emarketer.com\/content\/understanding-programmatic-auction-pricing-is-a-major-priority-for-marketers\" target=\"_blank\" rel=\"noreferrer noopener\">Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1653,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[63,15,28],"class_list":["post-1120","news","type-news","status-publish","has-post-thumbnail","hentry","tag-first-price-auction","tag-programmatic","tag-quality"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Understanding Programmatic Auction Pricing Is a Major Priority for Marketers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/understanding-programmatic-auction-pricing-major-priority-marketers\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Understanding Programmatic Auction Pricing Is a Major Priority for Marketers\" \/>\n<meta property=\"og:description\" content=\"As automated advertising has matured, the structure of programmatic auctions has become more confusing. 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