{"id":1150,"date":"2017-07-05T11:33:06","date_gmt":"2017-07-05T11:33:06","guid":{"rendered":"http:\/\/v2.openx.local\/news\/tremendous-industry-momentum-working-together-to-raise-standards-qa-with-john-murphy-openx\/"},"modified":"2022-03-13T19:20:34","modified_gmt":"2022-03-13T19:20:34","slug":"tremendous-industry-momentum-working-together-raise-standards-qa-john-murphy-openx","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/tremendous-industry-momentum-working-together-raise-standards-qa-john-murphy-openx\/","title":{"rendered":"Tremendous Industry Momentum Working Together to Raise Standards: Q&#038;A with John Murphy, OpenX"},"content":{"rendered":"\n<p>ExchangeWire speaks with John Murphy, VP of marketplace quality, OpenX, to discover why quality continues to be one the key focuses in digital advertising, and how publishers, advertisers, and tech partners can work together to raise standards.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.exchangewire.com\/blog\/2017\/07\/05\/theres-tremendous-industry-momentum-towards-quality-initiatives-qa-john-murphy-openx\/\">Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1655,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[18,24,28],"class_list":["post-1150","news","type-news","status-publish","has-post-thumbnail","hentry","tag-demand-partners","tag-publishers","tag-quality"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tremendous Industry Momentum Working Together to Raise Standards: Q&amp;A with John Murphy, OpenX<\/title>\n<meta name=\"description\" content=\"ExchangeWire speaks with John Murphy, VP of marketplace quality, OpenX, to discover why quality continues to be one the key focuses in digital advertising.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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