{"id":1152,"date":"2017-06-20T15:12:03","date_gmt":"2017-06-20T15:12:03","guid":{"rendered":"http:\/\/v2.openx.local\/news\/hindsight-is-20-20-examining-the-unintended-consequences-of-containers\/"},"modified":"2022-03-13T19:21:08","modified_gmt":"2022-03-13T19:21:08","slug":"hindsight-2020-examining-unintended-consequences-containers","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/hindsight-2020-examining-unintended-consequences-containers\/","title":{"rendered":"Hindsight is 20\/20: Examining the Unintended Consequences of Containers"},"content":{"rendered":"\n

The proliferation of header bidding sparked a need among publishers to adopt new technology to ease the technical load of managing these partners, or risk losing control of their revenue optimisation. At least, writes Jason Fairchild, CRO and co-founder, OpenX, this is what most publishers were led to believe as they began integrating one variety of containers or another to manage their programmatic revenue. Given the problems containers promise to solve, this evolution seems logical on the surface.<\/p>\n\n\n\n

Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1655,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[25,24],"class_list":["post-1152","news","type-news","status-publish","has-post-thumbnail","hentry","tag-header-bidding","tag-publishers"],"acf":[],"yoast_head":"\nHindsight is 20\/20: Examining the Unintended Consequences of Containers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/hindsight-2020-examining-unintended-consequences-containers\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hindsight is 20\/20: Examining the Unintended Consequences of Containers\" \/>\n<meta property=\"og:description\" content=\"The proliferation of header bidding sparked a need among publishers to adopt new technology to ease the technical load of managing these partners, or risk losing control of their revenue optimisation. At least, writes Jason Fairchild, CRO and co-founder, OpenX, this is what most publishers were led to believe as they began integrating one variety […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/hindsight-2020-examining-unintended-consequences-containers\/\" \/>\n<meta property=\"og:site_name\" content=\"OpenX\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OpenX\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-13T19:21:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2022\/03\/logo-exchange-wire.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@OpenX\" \/>\n<meta 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