{"id":1161,"date":"2017-04-20T11:58:18","date_gmt":"2017-04-20T11:58:18","guid":{"rendered":"http:\/\/v2.openx.local\/news\/are-we-entering-adtechs-era-of-accountability\/"},"modified":"2022-03-13T19:26:17","modified_gmt":"2022-03-13T19:26:17","slug":"entering-adtechs-era-accountability","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/entering-adtechs-era-accountability\/","title":{"rendered":"Are We Entering Adtech\u2019s Era of Accountability?"},"content":{"rendered":"\n

When it emerged that the Guardian was suing Rubicon Project (an adtech outfit that professes to be the friend of publishers) for non-disclosure of fees, the potential problems posed by adtech were spelt out. The Drum consults various sources to gauge how relationships between adtech and publishers will likely pan out.<\/p>\n\n\n\n

Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1607,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[18,24,38],"class_list":["post-1161","news","type-news","status-publish","has-post-thumbnail","hentry","tag-demand-partners","tag-publishers","tag-transparency"],"acf":[],"yoast_head":"\nAre We Entering Adtech\u2019s Era of Accountability?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/entering-adtechs-era-accountability\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are We Entering Adtech\u2019s Era of Accountability?\" \/>\n<meta property=\"og:description\" content=\"When it emerged that the Guardian was suing Rubicon Project (an adtech outfit that professes to be the friend of publishers) for non-disclosure of fees, the potential problems posed by adtech were spelt out. The Drum consults various sources to gauge how relationships between adtech and publishers will likely pan out. 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