{"id":1163,"date":"2017-04-12T09:00:13","date_gmt":"2017-04-12T09:00:13","guid":{"rendered":"http:\/\/v2.openx.local\/news\/mobile-video-the-revolution-thats-just-getting-started\/"},"modified":"2022-03-13T19:26:45","modified_gmt":"2022-03-13T19:26:45","slug":"mobile-video-revolution-thats-just-getting-started","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/mobile-video-revolution-thats-just-getting-started\/","title":{"rendered":"Mobile Video: The Revolution That\u2019s Just Getting Started"},"content":{"rendered":"\n<p>Mobile video is booming, but with so many formats and creative specifications, how is video differentiated from traditional mobile formats and what steps are helping to move the industry along? ExchangeWire speak with Maggie Mesa, VP Mobile Business Development, OpenX, who explains how publishers and advertisers are getting ready for the revolution.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.exchangewire.com\/blog\/2017\/04\/12\/mobile-video-revolution-thats-just-getting-started\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1655,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[18,23,24],"class_list":["post-1163","news","type-news","status-publish","has-post-thumbnail","hentry","tag-demand-partners","tag-mobile","tag-publishers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mobile Video: The Revolution That\u2019s Just Getting Started<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/mobile-video-revolution-thats-just-getting-started\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile Video: The Revolution That\u2019s Just Getting Started\" \/>\n<meta property=\"og:description\" content=\"Mobile video is booming, but with so many formats and creative specifications, how is video differentiated from traditional mobile formats and what steps are helping to move the industry along? 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