{"id":1168,"date":"2017-03-09T09:00:12","date_gmt":"2017-03-09T09:00:12","guid":{"rendered":"http:\/\/v2.openx.local\/news\/lets-make-boosting-ad-quality-an-industry-wide-goal\/"},"modified":"2022-03-13T19:31:16","modified_gmt":"2022-03-13T19:31:16","slug":"lets-make-boosting-ad-quality-industry-wide-goal","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/lets-make-boosting-ad-quality-industry-wide-goal\/","title":{"rendered":"Let\u2019s Make Boosting Ad Quality an Industry-Wide Goal"},"content":{"rendered":"\n<p>Bad ads serve no useful purpose for legitimate publishers, advertisers, website visitors or AdTech companies. On the contrary, the proliferation of bad ads threatens the growth of programmatic marketplaces. Ad exchanges have a big role to play in improving ad quality, but demand-side platforms, publishers, brands and agencies must also be proactive about eliminating the scourge of bad ads.<\/p>\n\n\n\n<p><a href=\"http:\/\/www.cmswire.com\/digital-marketing\/lets-make-boosting-ad-quality-an-industry-wide-goal\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1679,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[22,18,24,28],"class_list":["post-1168","news","type-news","status-publish","has-post-thumbnail","hentry","tag-ad-exchange","tag-demand-partners","tag-publishers","tag-quality"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Let\u2019s Make Boosting Ad Quality an Industry-Wide Goal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/lets-make-boosting-ad-quality-industry-wide-goal\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Let\u2019s Make Boosting Ad Quality an Industry-Wide Goal\" \/>\n<meta property=\"og:description\" content=\"Bad ads serve no useful purpose for legitimate publishers, advertisers, website visitors or AdTech companies. 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