{"id":1175,"date":"2017-01-20T19:21:07","date_gmt":"2017-01-20T19:21:07","guid":{"rendered":"http:\/\/v2.openx.local\/news\/wtf-is-programmatic-guaranteed\/"},"modified":"2022-03-13T19:33:02","modified_gmt":"2022-03-13T19:33:02","slug":"wtf-programmatic-guaranteed","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/wtf-programmatic-guaranteed\/","title":{"rendered":"WTF is Programmatic Guaranteed?"},"content":{"rendered":"\n<p>Ad tech is a constantly evolving beast. And the words that describe the various programmatic trading methods are changing right along with it. That means there are always new terms to learn. Look no further than programmatic guaranteed, a different flavor of programmatic trading that was properly introduced to the market last year.<\/p>\n\n\n\n<p><a href=\"https:\/\/digiday.com\/uk\/what-is-programmatic-guaranteed\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1675,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[18,24],"class_list":["post-1175","news","type-news","status-publish","has-post-thumbnail","hentry","tag-demand-partners","tag-publishers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>WTF is Programmatic Guaranteed?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/wtf-programmatic-guaranteed\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WTF is Programmatic Guaranteed?\" \/>\n<meta property=\"og:description\" content=\"Ad tech is a constantly evolving beast. And the words that describe the various programmatic trading methods are changing right along with it. That means there are always new terms to learn. Look no further than programmatic guaranteed, a different flavor of programmatic trading that was properly introduced to the market last year. Read the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/wtf-programmatic-guaranteed\/\" \/>\n<meta property=\"og:site_name\" content=\"OpenX\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OpenX\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-13T19:33:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2022\/03\/logo-digiday.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@OpenX\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/news\\\/wtf-programmatic-guaranteed\\\/\",\"url\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/news\\\/wtf-programmatic-guaranteed\\\/\",\"name\":\"WTF is Programmatic Guaranteed?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/news\\\/wtf-programmatic-guaranteed\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/news\\\/wtf-programmatic-guaranteed\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/logo-digiday.png\",\"datePublished\":\"2017-01-20T19:21:07+00:00\",\"dateModified\":\"2022-03-13T19:33:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/news\\\/wtf-programmatic-guaranteed\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/news\\\/wtf-programmatic-guaranteed\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/news\\\/wtf-programmatic-guaranteed\\\/#primaryimage\",\"url\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/logo-digiday.png\",\"contentUrl\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/logo-digiday.png\",\"width\":1200,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/news\\\/wtf-programmatic-guaranteed\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"WTF is Programmatic Guaranteed?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/#website\",\"url\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/\",\"name\":\"OpenX\",\"description\":\"Industry-leading technology, premium service, and huge scale make us the world&#039;s most dynamic exchange for data and identity \u2014 whether cookies are here or not.\",\"publisher\":{\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/#organization\",\"name\":\"OpenX\",\"url\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.openx.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/logo-openx-696x696-4.png\",\"contentUrl\":\"https:\\\/\\\/www.openx.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/logo-openx-696x696-4.png\",\"width\":696,\"height\":696,\"caption\":\"OpenX\"},\"image\":{\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/OpenX\\\/\",\"https:\\\/\\\/x.com\\\/OpenX\",\"https:\\\/\\\/www.instagram.com\\\/openxlife\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/openx\\\/\"],\"description\":\"OpenX is the most dynamic independent supply-side platform and delivers a fair and transparent value exchange between publishers and advertisers to help power the open web.\",\"telephone\":\"+1-626-466-1141\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"WTF is Programmatic Guaranteed?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/wtf-programmatic-guaranteed\/","og_locale":"en_GB","og_type":"article","og_title":"WTF is Programmatic Guaranteed?","og_description":"Ad tech is a constantly evolving beast. And the words that describe the various programmatic trading methods are changing right along with it. That means there are always new terms to learn. Look no further than programmatic guaranteed, a different flavor of programmatic trading that was properly introduced to the market last year. Read the [&hellip;]","og_url":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/wtf-programmatic-guaranteed\/","og_site_name":"OpenX","article_publisher":"https:\/\/www.facebook.com\/OpenX\/","article_modified_time":"2022-03-13T19:33:02+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2022\/03\/logo-digiday.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@OpenX","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/wtf-programmatic-guaranteed\/","url":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/wtf-programmatic-guaranteed\/","name":"WTF is Programmatic Guaranteed?","isPartOf":{"@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/#website"},"primaryImageOfPage":{"@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/wtf-programmatic-guaranteed\/#primaryimage"},"image":{"@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/wtf-programmatic-guaranteed\/#primaryimage"},"thumbnailUrl":"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2022\/03\/logo-digiday.png","datePublished":"2017-01-20T19:21:07+00:00","dateModified":"2022-03-13T19:33:02+00:00","breadcrumb":{"@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/wtf-programmatic-guaranteed\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/wtf-programmatic-guaranteed\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/wtf-programmatic-guaranteed\/#primaryimage","url":"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2022\/03\/logo-digiday.png","contentUrl":"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2022\/03\/logo-digiday.png","width":1200,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/wtf-programmatic-guaranteed\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/"},{"@type":"ListItem","position":3,"name":"WTF is Programmatic Guaranteed?"}]},{"@type":"WebSite","@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/#website","url":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/","name":"OpenX","description":"Industry-leading technology, premium service, and huge scale make us the world&#039;s most dynamic exchange for data and identity \u2014 whether cookies are here or not.","publisher":{"@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/#organization","name":"OpenX","url":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/#\/schema\/logo\/image\/","url":"https:\/\/www.openx.com\/wp-content\/uploads\/2024\/07\/logo-openx-696x696-4.png","contentUrl":"https:\/\/www.openx.com\/wp-content\/uploads\/2024\/07\/logo-openx-696x696-4.png","width":696,"height":696,"caption":"OpenX"},"image":{"@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OpenX\/","https:\/\/x.com\/OpenX","https:\/\/www.instagram.com\/openxlife\/","https:\/\/www.linkedin.com\/company\/openx\/"],"description":"OpenX is the most dynamic independent supply-side platform and delivers a fair and transparent value exchange between publishers and advertisers to help power the open web.","telephone":"+1-626-466-1141"}]}},"_links":{"self":[{"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/news\/1175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/users\/2"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/media\/1675"}],"wp:attachment":[{"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/media?parent=1175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/categories?post=1175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/tags?post=1175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}