{"id":1178,"date":"2016-09-23T19:01:49","date_gmt":"2016-09-23T19:01:49","guid":{"rendered":"http:\/\/v2.openx.local\/news\/header-bidding-without-the-header-mobile-in-app\/"},"modified":"2022-03-13T19:34:03","modified_gmt":"2022-03-13T19:34:03","slug":"header-bidding-without-header-mobile-app","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/header-bidding-without-header-mobile-app\/","title":{"rendered":"Header Bidding Without the Header, Mobile In-app"},"content":{"rendered":"\n<p>Header bidding is the most talked about topic in ad tech today. It epitomizes the two imperatives that drive publishers to maximize yield (often through new technologies) and to crack the damn code on mobile monetization.<\/p>\n\n\n\n<p><a href=\"http:\/\/www.thedrum.com\/industryinsights\/2016\/09\/23\/header-bidding-without-the-header-mobile-app\" target=\"_blank\" rel=\"noreferrer noopener\">Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1607,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[25,23,24],"class_list":["post-1178","news","type-news","status-publish","has-post-thumbnail","hentry","tag-header-bidding","tag-mobile","tag-publishers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Header Bidding Without the Header, Mobile In-app<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/header-bidding-without-header-mobile-app\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Header Bidding Without the Header, Mobile In-app\" \/>\n<meta property=\"og:description\" content=\"Header bidding is the most talked about topic in ad tech today. 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