{"id":1196,"date":"2016-04-28T10:16:29","date_gmt":"2016-04-28T10:16:29","guid":{"rendered":"http:\/\/v2.openx.local\/news\/openx-mobile-topped-50-percent-of-global-volume-in-q1-higher-cpms-on-apps-than-mobile-web\/"},"modified":"2022-03-13T19:43:09","modified_gmt":"2022-03-13T19:43:09","slug":"news-openx-mobile-topped-50-percent-of-global-volume-in-q1-higher-cpms-on-apps-than-mobile-web","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/news-openx-mobile-topped-50-percent-of-global-volume-in-q1-higher-cpms-on-apps-than-mobile-web\/","title":{"rendered":"OpenX: Mobile topped 50 percent of global volume in Q1; Higher CPMs on apps than mobile web"},"content":{"rendered":"\n<p>OpenX, which operates a programmatic platform that includes an ad exchange&nbsp;and supply-side platform, reported&nbsp;Tuesday that more than 50 percent of global ad volume on the exchange came from mobile in Q1 2016, up 180 percent from a year ago.<\/p>\n\n\n\n<p><a href=\"http:\/\/marketingland.com\/openx-mobile-50-percent-programmatic-volume-174554\" target=\"_blank\" rel=\"noreferrer noopener\">&gt;Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1596,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[18,23,24],"class_list":["post-1196","news","type-news","status-publish","has-post-thumbnail","hentry","tag-demand-partners","tag-mobile","tag-publishers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>OpenX: Mobile topped 50 percent of global volume in Q1; Higher CPMs on apps than mobile web<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/news-openx-mobile-topped-50-percent-of-global-volume-in-q1-higher-cpms-on-apps-than-mobile-web\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OpenX: Mobile topped 50 percent of global volume in Q1; Higher CPMs on apps than mobile web\" \/>\n<meta property=\"og:description\" content=\"OpenX, which operates a programmatic platform that includes an ad exchange&nbsp;and supply-side platform, reported&nbsp;Tuesday that more than 50 percent of global ad volume on the exchange came from mobile in Q1 2016, up 180 percent from a year ago. &gt;Read the Full Article\" \/>\n<meta property=\"og:url\" content=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/news-openx-mobile-topped-50-percent-of-global-volume-in-q1-higher-cpms-on-apps-than-mobile-web\/\" \/>\n<meta property=\"og:site_name\" content=\"OpenX\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OpenX\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-13T19:43:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2022\/03\/logo-marketing-land.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@OpenX\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/news\\\/news-openx-mobile-topped-50-percent-of-global-volume-in-q1-higher-cpms-on-apps-than-mobile-web\\\/\",\"url\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/news\\\/news-openx-mobile-topped-50-percent-of-global-volume-in-q1-higher-cpms-on-apps-than-mobile-web\\\/\",\"name\":\"OpenX: Mobile topped 50 percent of global volume in Q1; 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