{"id":1200,"date":"2016-03-25T13:01:28","date_gmt":"2016-03-25T13:01:28","guid":{"rendered":"http:\/\/v2.openx.local\/news\/moving-header-bidding-to-the-server-side-reduces-latency\/"},"modified":"2022-03-13T19:46:31","modified_gmt":"2022-03-13T19:46:31","slug":"moving-header-bidding-to-the-server-side-reduces-latency","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/moving-header-bidding-to-the-server-side-reduces-latency\/","title":{"rendered":"Moving Header Bidding To The Server Side Reduces Latency"},"content":{"rendered":"\n

More publishers are getting religion with respect to header bidding, which gives them the ability to allow exchange partners to see all of their available inventory and compete in real time for every single impression. Still, they need to know how to do this properly and avoid pitfalls.<\/p>\n\n\n\n

>Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1627,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[25,24],"class_list":["post-1200","news","type-news","status-publish","has-post-thumbnail","hentry","tag-header-bidding","tag-publishers"],"acf":[],"yoast_head":"\nMoving Header Bidding To The Server Side Reduces Latency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/moving-header-bidding-to-the-server-side-reduces-latency\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Moving Header Bidding To The Server Side Reduces Latency\" \/>\n<meta property=\"og:description\" content=\"More publishers are getting religion with respect to header bidding, which gives them the ability to allow exchange partners to see all of their available inventory and compete in real time for every single impression. Still, they need to know how to do this properly and avoid pitfalls. >Read the Full Article\" \/>\n<meta property=\"og:url\" content=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/moving-header-bidding-to-the-server-side-reduces-latency\/\" \/>\n<meta property=\"og:site_name\" content=\"OpenX\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OpenX\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-13T19:46:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2022\/03\/logo-mediapost.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@OpenX\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/news\\\/moving-header-bidding-to-the-server-side-reduces-latency\\\/\",\"url\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/news\\\/moving-header-bidding-to-the-server-side-reduces-latency\\\/\",\"name\":\"Moving Header Bidding To The Server Side Reduces Latency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/news\\\/moving-header-bidding-to-the-server-side-reduces-latency\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/news\\\/moving-header-bidding-to-the-server-side-reduces-latency\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/logo-mediapost.png\",\"datePublished\":\"2016-03-25T13:01:28+00:00\",\"dateModified\":\"2022-03-13T19:46:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/news\\\/moving-header-bidding-to-the-server-side-reduces-latency\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/news\\\/moving-header-bidding-to-the-server-side-reduces-latency\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/news\\\/moving-header-bidding-to-the-server-side-reduces-latency\\\/#primaryimage\",\"url\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/logo-mediapost.png\",\"contentUrl\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/logo-mediapost.png\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/news\\\/moving-header-bidding-to-the-server-side-reduces-latency\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Moving Header Bidding To The Server Side Reduces Latency\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/#website\",\"url\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/\",\"name\":\"OpenX\",\"description\":\"Industry-leading technology, premium service, and huge scale make us the world's most dynamic exchange for data and identity \u2014 whether cookies are here or not.\",\"publisher\":{\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/#organization\",\"name\":\"OpenX\",\"url\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.openx.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/logo-openx-696x696-4.png\",\"contentUrl\":\"https:\\\/\\\/www.openx.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/logo-openx-696x696-4.png\",\"width\":696,\"height\":696,\"caption\":\"OpenX\"},\"image\":{\"@id\":\"https:\\\/\\\/corp-www.prod.gcp.openx.org\\\/en-gb\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/OpenX\\\/\",\"https:\\\/\\\/x.com\\\/OpenX\",\"https:\\\/\\\/www.instagram.com\\\/openxlife\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/openx\\\/\"],\"description\":\"OpenX is the most dynamic independent supply-side platform and delivers a fair and transparent value exchange between publishers and advertisers to help power the open web.\",\"telephone\":\"+1-626-466-1141\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Moving Header Bidding To The Server Side Reduces Latency","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/moving-header-bidding-to-the-server-side-reduces-latency\/","og_locale":"en_GB","og_type":"article","og_title":"Moving Header Bidding To The Server Side Reduces Latency","og_description":"More publishers are getting religion with respect to header bidding, which gives them the ability to allow exchange partners to see all of their available inventory and compete in real time for every single impression. Still, they need to know how to do this properly and avoid pitfalls. >Read the Full Article","og_url":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/moving-header-bidding-to-the-server-side-reduces-latency\/","og_site_name":"OpenX","article_publisher":"https:\/\/www.facebook.com\/OpenX\/","article_modified_time":"2022-03-13T19:46:31+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2022\/03\/logo-mediapost.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@OpenX","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/moving-header-bidding-to-the-server-side-reduces-latency\/","url":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/moving-header-bidding-to-the-server-side-reduces-latency\/","name":"Moving Header Bidding To The Server Side Reduces Latency","isPartOf":{"@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/#website"},"primaryImageOfPage":{"@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/moving-header-bidding-to-the-server-side-reduces-latency\/#primaryimage"},"image":{"@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/moving-header-bidding-to-the-server-side-reduces-latency\/#primaryimage"},"thumbnailUrl":"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2022\/03\/logo-mediapost.png","datePublished":"2016-03-25T13:01:28+00:00","dateModified":"2022-03-13T19:46:31+00:00","breadcrumb":{"@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/moving-header-bidding-to-the-server-side-reduces-latency\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/moving-header-bidding-to-the-server-side-reduces-latency\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/moving-header-bidding-to-the-server-side-reduces-latency\/#primaryimage","url":"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2022\/03\/logo-mediapost.png","contentUrl":"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2022\/03\/logo-mediapost.png","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/moving-header-bidding-to-the-server-side-reduces-latency\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/"},{"@type":"ListItem","position":3,"name":"Moving Header Bidding To The Server Side Reduces Latency"}]},{"@type":"WebSite","@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/#website","url":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/","name":"OpenX","description":"Industry-leading technology, premium service, and huge scale make us the world's most dynamic exchange for data and identity \u2014 whether cookies are here or not.","publisher":{"@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/#organization","name":"OpenX","url":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/#\/schema\/logo\/image\/","url":"https:\/\/www.openx.com\/wp-content\/uploads\/2024\/07\/logo-openx-696x696-4.png","contentUrl":"https:\/\/www.openx.com\/wp-content\/uploads\/2024\/07\/logo-openx-696x696-4.png","width":696,"height":696,"caption":"OpenX"},"image":{"@id":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OpenX\/","https:\/\/x.com\/OpenX","https:\/\/www.instagram.com\/openxlife\/","https:\/\/www.linkedin.com\/company\/openx\/"],"description":"OpenX is the most dynamic independent supply-side platform and delivers a fair and transparent value exchange between publishers and advertisers to help power the open web.","telephone":"+1-626-466-1141"}]}},"_links":{"self":[{"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/news\/1200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/users\/2"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/media\/1627"}],"wp:attachment":[{"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/media?parent=1200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/categories?post=1200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/wp-json\/wp\/v2\/tags?post=1200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}