{"id":1205,"date":"2016-02-11T12:46:46","date_gmt":"2016-02-11T12:46:46","guid":{"rendered":"http:\/\/v2.openx.local\/news\/will-the-ad-tech-ecosystem-ever-provide-a-unified-front-against-ad-fraud\/"},"modified":"2022-03-13T19:48:08","modified_gmt":"2022-03-13T19:48:08","slug":"will-the-ad-tech-ecosystem-ever-provide-a-unified-front-against-ad-fraud","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/will-the-ad-tech-ecosystem-ever-provide-a-unified-front-against-ad-fraud\/","title":{"rendered":"Will The Ad Tech Ecosystem Ever Provide A Unified Front Against Ad Fraud?"},"content":{"rendered":"\n

Best practices and policies to deal with fraud and botnets are emerging, but ad tech companies aren\u2019t sharing them with each other \u2013 partially because they don\u2019t want their secrets to slip out to fraudsters, and partially because ad fraud detection is a competitive differentiator.<\/p>\n\n\n\n

>Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1709,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[18,24,28],"class_list":["post-1205","news","type-news","status-publish","has-post-thumbnail","hentry","tag-demand-partners","tag-publishers","tag-quality"],"acf":[],"yoast_head":"\nWill The Ad Tech Ecosystem Ever Provide A Unified Front Against Ad Fraud?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/will-the-ad-tech-ecosystem-ever-provide-a-unified-front-against-ad-fraud\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Will The Ad Tech Ecosystem Ever Provide A Unified Front Against Ad Fraud?\" \/>\n<meta property=\"og:description\" content=\"Best practices and policies to deal with fraud and botnets are emerging, but ad tech companies aren\u2019t sharing them with each other \u2013 partially because they don\u2019t want their secrets to slip out to fraudsters, and partially because ad fraud detection is a competitive differentiator. >Read the Full Article\" \/>\n<meta property=\"og:url\" content=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/will-the-ad-tech-ecosystem-ever-provide-a-unified-front-against-ad-fraud\/\" \/>\n<meta property=\"og:site_name\" content=\"OpenX\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OpenX\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-13T19:48:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2022\/03\/logo-ad-exchanger.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" 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