{"id":1210,"date":"2016-01-27T12:35:39","date_gmt":"2016-01-27T12:35:39","guid":{"rendered":"http:\/\/v2.openx.local\/news\/from-rtb-to-rtg-openx-launches-private-marketplace-hybrid-dubbed-real-time-guaranteed\/"},"modified":"2022-03-13T19:51:52","modified_gmt":"2022-03-13T19:51:52","slug":"from-rtb-to-rtg-openx-launches-private-marketplace-hybrid-dubbed-real-time-guaranteed","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/from-rtb-to-rtg-openx-launches-private-marketplace-hybrid-dubbed-real-time-guaranteed\/","title":{"rendered":"From RTB to RTG: OpenX Launches Private Marketplace Hybrid Dubbed Real-Time Guaranteed"},"content":{"rendered":"\n<p>OpenX unveiled a new product Tuesday, real-time guaranteed (RTG), with features that fall between private marketplaces and automated guaranteed. The aim is to solve drawbacks to each current buying method.<\/p>\n\n\n\n<p>&gt;<a href=\"http:\/\/adexchanger.com\/platforms\/from-rtb-to-rtg-openx-launches-private-marketplace-hybrid-dubbed-real-time-guaranteed\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1709,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[24,82],"class_list":["post-1210","news","type-news","status-publish","has-post-thumbnail","hentry","tag-publishers","tag-real-time-guaranteed"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>From RTB to RTG: OpenX Launches Private Marketplace Hybrid Dubbed Real-Time Guaranteed<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/from-rtb-to-rtg-openx-launches-private-marketplace-hybrid-dubbed-real-time-guaranteed\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From RTB to RTG: OpenX Launches Private Marketplace Hybrid Dubbed Real-Time Guaranteed\" \/>\n<meta property=\"og:description\" content=\"OpenX unveiled a new product Tuesday, real-time guaranteed (RTG), with features that fall between private marketplaces and automated guaranteed. 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