Programmatic audience exchange OpenX today unveiled a more aggressive method of tracking the quality of online audience impressions sold through its exchange, taking the battle from a publisher\u2019s page to a user\u2019s browser. The new generation of its so-called \u201cTraffic Quality Platform\u201d relies on directly integrating tags on publishers pages that can detect when suspicious browser activity lands on them, and then automatically filtering out user traffic deemed fraudulent or of insufficient quality.<\/p>\n\n\n\n