Advertising isn\u2019t what it used to be. It\u2019s more precise than at any other point in history. According to LinkedIn Influencer Tim Cadogan, \u201cprogrammatic advertising\u201d is expected to \u201cgrow tens of billions of dollars\u201d by 2020, but what is it? First there was \u201cpaid search\u201d which peaked at the turn of the century and finally became a $58 billion industry\u2013and paid search is still going strong. However, the growth of programmatic is outpacing even that of paid search. Is programmatic advertising set to leave paid search in the dust?<\/p>\n\n\n\n