{"id":1239,"date":"2014-12-10T17:24:55","date_gmt":"2014-12-10T17:24:55","guid":{"rendered":"http:\/\/v2.openx.local\/news\/can-you-trust-your-ad-exchange-new-index-may-provide-the-answer\/"},"modified":"2022-03-13T20:10:21","modified_gmt":"2022-03-13T20:10:21","slug":"can-you-trust-your-ad-exchange-new-index-may-provide-the-answer","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/can-you-trust-your-ad-exchange-new-index-may-provide-the-answer\/","title":{"rendered":"Can You Trust Your Ad Exchange? New Index May Provide The Answer"},"content":{"rendered":"\n

It\u2019s no secret that the fast-rising practice of automated or \u201cprogrammatic\u201d selling of display ads carries a lot of risks\u2013namely, advertisers often can\u2019t be certain which sites their ads actually ran on, or even how many people actually saw them. Now, an analytics firm focused on programmatic ad sales has released a \u201cglobal seller trust index\u201d for the first time.<\/p>\n\n\n\n

>  Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1657,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[22,24],"class_list":["post-1239","news","type-news","status-publish","has-post-thumbnail","hentry","tag-ad-exchange","tag-publishers"],"acf":[],"yoast_head":"\nCan You Trust Your Ad Exchange? New Index May Provide The Answer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/can-you-trust-your-ad-exchange-new-index-may-provide-the-answer\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can You Trust Your Ad Exchange? New Index May Provide The Answer\" \/>\n<meta property=\"og:description\" content=\"It\u2019s no secret that the fast-rising practice of automated or \u201cprogrammatic\u201d selling of display ads carries a lot of risks\u2013namely, advertisers often can\u2019t be certain which sites their ads actually ran on, or even how many people actually saw them. 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