{"id":1240,"date":"2014-11-20T17:46:39","date_gmt":"2014-11-20T17:46:39","guid":{"rendered":"http:\/\/v2.openx.local\/news\/what-every-tech-savvy-marketer-should-know-about-the-future-of-programmatic-advertising-brands-prefer-the-private-marketplace\/"},"modified":"2022-03-13T20:10:31","modified_gmt":"2022-03-13T20:10:31","slug":"what-every-tech-savvy-marketer-should-know-about-the-future-of-programmatic-advertising-brands-prefer-the-private-marketplace","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/what-every-tech-savvy-marketer-should-know-about-the-future-of-programmatic-advertising-brands-prefer-the-private-marketplace\/","title":{"rendered":"What Every Tech-Savvy Marketer Should Know About the Future of Programmatic Advertising: Brands prefer the private marketplace"},"content":{"rendered":"\n

Premium programmatic is a hot concept, and it\u2019s catching on. The ad industry\u2019s top brands are embracing more automation for digital campaigns\u2014Cadillac, Tory Burch, CBS\u2014and publishers are too. OpenX, an ad tech platform for buyers and sellers, is working on a programmatic direct model where the advertisers have certainty and control.<\/p>\n\n\n\n

>Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1701,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[84],"class_list":["post-1240","news","type-news","status-publish","has-post-thumbnail","hentry","tag-imported"],"acf":[],"yoast_head":"\nWhat Every Tech-Savvy Marketer Should Know About the Future of Programmatic Advertising: Brands prefer the private marketplace<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/what-every-tech-savvy-marketer-should-know-about-the-future-of-programmatic-advertising-brands-prefer-the-private-marketplace\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Every Tech-Savvy Marketer Should Know About the Future of Programmatic Advertising: Brands prefer the private marketplace\" \/>\n<meta property=\"og:description\" content=\"Premium programmatic is a hot concept, and it\u2019s catching on. 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