{"id":1243,"date":"2014-10-23T05:00:48","date_gmt":"2014-10-23T05:00:48","guid":{"rendered":"http:\/\/v2.openx.local\/news\/the-programatic-story-needs-to-be-told-openx-signals-ipo-readiness-hires-veteran-comms-exec-deborah-roth-as-cco\/"},"modified":"2022-03-13T20:11:54","modified_gmt":"2022-03-13T20:11:54","slug":"the-programatic-story-needs-to-be-told-openx-signals-ipo-readiness-hires-veteran-comms-exec-deborah-roth-as-cco","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/the-programatic-story-needs-to-be-told-openx-signals-ipo-readiness-hires-veteran-comms-exec-deborah-roth-as-cco\/","title":{"rendered":"The programatic story needs to be told: OpenX signals IPO-readiness, hires veteran comms exec Deborah Roth as CCO"},"content":{"rendered":"\n<p>The best companies, much like people, grow up over time. One of the clearest signals of this maturation is hiring the kind of experienced leadership capable of operating a business at meaningful scale, both in terms of employee headcount and revenue or customer count.<\/p>\n\n\n\n<p>For OpenX, the seven-year-old, Pasadena-based programmatic advertising platform, this maturation meant in part taking the challenge of telling its story more seriously, according to co-founder and CEO Tim Cadogan. Thus, the company today announced the addition of Deborah Roth&nbsp;as its first ever Chief Communications Officer.<\/p>\n\n\n\n<p><a href=\"http:\/\/pando.com\/2014\/10\/23\/the-programatic-story-needs-to-be-told-openx-signals-ipo-readiness-hires-veteran-comms-exec-debra-roth-as-cco\/\" target=\"_blank\" rel=\"noreferrer noopener\">&gt; Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1615,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[81],"class_list":["post-1243","news","type-news","status-publish","has-post-thumbnail","hentry","tag-leadership-team"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The programatic story needs to be told: OpenX signals IPO-readiness, hires veteran comms exec Deborah Roth as CCO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/the-programatic-story-needs-to-be-told-openx-signals-ipo-readiness-hires-veteran-comms-exec-deborah-roth-as-cco\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The programatic story needs to be told: OpenX signals IPO-readiness, hires veteran comms exec Deborah Roth as CCO\" \/>\n<meta property=\"og:description\" content=\"The best companies, much like people, grow up over time. One of the clearest signals of this maturation is hiring the kind of experienced leadership capable of operating a business at meaningful scale, both in terms of employee headcount and revenue or customer count. For OpenX, the seven-year-old, Pasadena-based programmatic advertising platform, this maturation meant [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/the-programatic-story-needs-to-be-told-openx-signals-ipo-readiness-hires-veteran-comms-exec-deborah-roth-as-cco\/\" \/>\n<meta property=\"og:site_name\" content=\"OpenX\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OpenX\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-13T20:11:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2022\/03\/logo-pando-daily.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@OpenX\" \/>\n<meta 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