{"id":1246,"date":"2014-07-01T05:00:52","date_gmt":"2014-07-01T05:00:52","guid":{"rendered":"http:\/\/v2.openx.local\/news\/evolution-for-programmatic-time-to-cut-waste\/"},"modified":"2022-03-13T20:13:07","modified_gmt":"2022-03-13T20:13:07","slug":"evolution-for-programmatic-time-to-cut-waste","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/evolution-for-programmatic-time-to-cut-waste\/","title":{"rendered":"Evolution For Programmatic: Time To Cut Waste"},"content":{"rendered":"\n

With programmatic gaining massive traction, industry participants are justifiably taking a hard look at whether it is delivering on its significant promise. Recent commentary has attempted to call into question the very efficiency of the process. Admittedly, there are issues, and while we can fix them, we have to first agree that it\u2019s time, and that we\u2019re willing to act.<\/p>\n\n\n\n

> Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1627,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[18,24],"class_list":["post-1246","news","type-news","status-publish","has-post-thumbnail","hentry","tag-demand-partners","tag-publishers"],"acf":[],"yoast_head":"\nEvolution For Programmatic: Time To Cut Waste<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/evolution-for-programmatic-time-to-cut-waste\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evolution For Programmatic: Time To Cut Waste\" \/>\n<meta property=\"og:description\" content=\"With programmatic gaining massive traction, industry participants are justifiably taking a hard look at whether it is delivering on its significant promise. 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