{"id":1248,"date":"2014-06-09T13:07:08","date_gmt":"2014-06-09T13:07:08","guid":{"rendered":"http:\/\/v2.openx.local\/news\/adtech-firm-openx-unveils-an-industry-changing-fusion-of-real-time-bidding-and-ad-networks\/"},"modified":"2022-03-13T20:14:51","modified_gmt":"2022-03-13T20:14:51","slug":"adtech-firm-openx-unveils-an-industry-changing-fusion-of-real-time-bidding-and-ad-networks","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/adtech-firm-openx-unveils-an-industry-changing-fusion-of-real-time-bidding-and-ad-networks\/","title":{"rendered":"Adtech firm OpenX unveils an industry-changing fusion of real-time bidding and ad networks"},"content":{"rendered":"\n

Advertising technology company OpenX today announced an impressive new product, dubbed Demand Fusion, that brings together a real-time bidding platform and ad network demand.<\/p>\n\n\n\n

Traditionally, supply-side platforms (SSPs), which focus on serving publishers and their ad inventory, have siloed ad networks and real-time bidding (RTB). While some players offer publishers the opportunity to choose between an RTB and the flat pricing of ad networks, none have been able to combine them dynamically up until now.<\/p>\n\n\n\n

 > Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1621,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[24,64],"class_list":["post-1248","news","type-news","status-publish","has-post-thumbnail","hentry","tag-publishers","tag-ssp"],"acf":[],"yoast_head":"\nAdtech firm OpenX unveils an industry-changing fusion of real-time bidding and ad networks<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/adtech-firm-openx-unveils-an-industry-changing-fusion-of-real-time-bidding-and-ad-networks\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adtech firm OpenX unveils an industry-changing fusion of real-time bidding and ad networks\" \/>\n<meta property=\"og:description\" content=\"Advertising technology company OpenX today announced an impressive new product, dubbed Demand Fusion, that brings together a real-time bidding platform and ad network demand. 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