{"id":1249,"date":"2014-06-09T12:00:53","date_gmt":"2014-06-09T12:00:53","guid":{"rendered":"http:\/\/v2.openx.local\/news\/openx-shows-publishers-the-money-with-a-new-ssp-blending-network-and-rtb-demand\/"},"modified":"2022-03-13T20:15:14","modified_gmt":"2022-03-13T20:15:14","slug":"adtech-firm-openx-unveils-an-industry-changing-fusion-of-real-time-bidding-and-ad-networks-2","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/adtech-firm-openx-unveils-an-industry-changing-fusion-of-real-time-bidding-and-ad-networks-2\/","title":{"rendered":"OpenX shows publishers the money with a new SSP blending network and RTB demand"},"content":{"rendered":"\n

OpenX knows a thing or two about innovating at the bleeding edge of the digital advertising. The six-year-old Pasadena company pioneered the concept of the ad exchange \u2013 which brokers ads between multiple ad networks \u2013 and later real-time bidding (RTB) \u2013 in which digital ad impressions are auctioned programmatically. More recently, it launched the world\u2019s first native mobile exchange. Today, OpenX is back in its familiar envelope pushing role with the launch of a reimagined supply side platform (SSP).<\/p>\n\n\n\n

>Read the Full Article<\/a><\/p>\n","protected":false},"author":2,"featured_media":1615,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[24,64],"class_list":["post-1249","news","type-news","status-publish","has-post-thumbnail","hentry","tag-publishers","tag-ssp"],"acf":[],"yoast_head":"\nOpenX shows publishers the money with a new SSP blending network and RTB demand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/adtech-firm-openx-unveils-an-industry-changing-fusion-of-real-time-bidding-and-ad-networks-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OpenX shows publishers the money with a new SSP blending network and RTB demand\" \/>\n<meta property=\"og:description\" content=\"OpenX knows a thing or two about innovating at the bleeding edge of the digital advertising. The six-year-old Pasadena company pioneered the concept of the ad exchange \u2013 which brokers ads between multiple ad networks \u2013 and later real-time bidding (RTB) \u2013 in which digital ad impressions are auctioned programmatically. More recently, it launched the world\u2019s first native […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/adtech-firm-openx-unveils-an-industry-changing-fusion-of-real-time-bidding-and-ad-networks-2\/\" \/>\n<meta property=\"og:site_name\" content=\"OpenX\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OpenX\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-13T20:15:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2022\/03\/logo-pando-daily.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@OpenX\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta 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