{"id":3095,"date":"2024-01-23T12:54:45","date_gmt":"2024-01-23T17:54:45","guid":{"rendered":"https:\/\/corp-www.prod.gcp.openx.org\/?post_type=news&#038;p=3095"},"modified":"2024-01-23T13:02:19","modified_gmt":"2024-01-23T18:02:19","slug":"2024-predictions-the-evolving-landscape-of-the-advertising-industry","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/2024-predictions-the-evolving-landscape-of-the-advertising-industry\/","title":{"rendered":"2024 Predictions: The Evolving Landscape of the Advertising Industry"},"content":{"rendered":"\n<p>Why are we bullish on transparency in 2024? Because, when publishers are able to effectively monetize their inventory and marketers are able to improve business results by effectively connecting with their consumers, the entire ecosystem wins.<\/p>\n\n\n\n<p><a href=\"https:\/\/advertisingweek.com\/2024-predictions-the-evolving-landscape-of-the-advertising-industry\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read more predictions from Stacy Bohrer on how transparency benefits our clients, partners, and industry as a whole.<\/a><\/p>\n","protected":false},"author":13,"featured_media":3031,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"class_list":["post-3095","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>2024 Predictions: The Evolving Landscape of the Advertising Industry | OpenX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/2024-predictions-the-evolving-landscape-of-the-advertising-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2024 Predictions: The Evolving Landscape of the Advertising Industry\" \/>\n<meta property=\"og:description\" content=\"Why are we bullish on transparency in 2024? 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