{"id":3415,"date":"2024-06-17T09:50:12","date_gmt":"2024-06-17T13:50:12","guid":{"rendered":"https:\/\/corp-www.prod.gcp.openx.org\/?post_type=news&#038;p=3415"},"modified":"2024-06-25T09:52:08","modified_gmt":"2024-06-25T13:52:08","slug":"garm-and-ad-net-zero-launch-new-standards-to-transform-carbon-emission-measurement-in-media","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/garm-and-ad-net-zero-launch-new-standards-to-transform-carbon-emission-measurement-in-media\/","title":{"rendered":"GARM and Ad Net Zero launch new standards to transform carbon emission measurement in media"},"content":{"rendered":"\n<p>The fear of comparing badly against competitors or chasing \u2018perfection\u2019 in sustainability has held organisations back from taking steps in the right direction,\u201d said Joseph Worswick, vp of sales for EMEA, and global head of sustainability at ad tech vendor OpenX<em>. \u201c<\/em>These new standards, therefore, are likely to lead to better alignment on all sides and consequently increased movement toward mutual sustainability goals.<\/p>\n\n\n\n<p><a href=\"https:\/\/digiday.com\/marketing\/garm-and-ad-net-zero-launch-new-standards-to-transform-carbon-emission-measurement-in-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read the full article here<\/a><\/p>\n","protected":false},"author":2,"featured_media":3204,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"class_list":["post-3415","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>GARM and Ad Net Zero launch new standards to transform carbon emission measurement in media | OpenX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/garm-and-ad-net-zero-launch-new-standards-to-transform-carbon-emission-measurement-in-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GARM and Ad Net Zero launch new standards to transform carbon emission measurement in media\" \/>\n<meta property=\"og:description\" content=\"The fear of comparing badly against competitors or chasing \u2018perfection\u2019 in sustainability has held organisations back from taking steps in the right direction,\u201d said Joseph Worswick, vp of sales for EMEA, and global head of sustainability at ad tech vendor OpenX. \u201cThese new standards, therefore, are likely to lead to better alignment on all sides [&hellip;]\" \/>\n<meta property=\"og:url\" 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