{"id":3546,"date":"2024-08-06T10:02:10","date_gmt":"2024-08-06T14:02:10","guid":{"rendered":"https:\/\/corp-www.prod.gcp.openx.org\/?post_type=news&#038;p=3546"},"modified":"2024-08-14T12:50:06","modified_gmt":"2024-08-14T16:50:06","slug":"martech-interview-with-stacy-bohrer-vp-of-buyer-development-north-america-openx","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/martech-interview-with-stacy-bohrer-vp-of-buyer-development-north-america-openx\/","title":{"rendered":"MarTech Interview with Stacy Bohrer, VP of Buyer Development"},"content":{"rendered":"\n<p>&#8220;We\u2019re changing what it means to be an SSP. Today, you see the term &#8216;curation&#8217; all over the place, but it\u2019s not new. In fact, it\u2019s something that we\u2019ve been doing since 2018. Curation is the strategic aggregation, filtering, activation, and measurement of advanced audiences through DSP-agnostic deal IDs provided to advertisers by SSPs and their curation partners. Buyers want more control, and this is how we provide it.&#8221; \u2014 Stacy Bohrer, VP of Buyer Development, OpenX<\/p>\n\n\n\n<p><a href=\"https:\/\/martechseries.com\/mts-insights\/interviews\/martech-interview-with-stacy-bohrer-vp-of-buyer-development-north-america-openx\/\">Read the full article here<\/a><\/p>\n","protected":false},"author":18,"featured_media":3187,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"class_list":["post-3546","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>MarTech Interview with Stacy Bohrer, VP of Buyer Development | OpenX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/martech-interview-with-stacy-bohrer-vp-of-buyer-development-north-america-openx\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MarTech Interview with Stacy Bohrer, VP of Buyer Development\" \/>\n<meta property=\"og:description\" content=\"&#8220;We\u2019re changing what it means to be an SSP. 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