\u201cBy bringing together key stakeholders across the ecosystem, we can make greater strides to build solutions that resonate with the wider marketplace. As part of this initiative, we will be listening closely to the challenges facing broadcasters and buyers with the goal of building confidence in the biddable ecosystem for all players involved. By doing this work together, we aim to unlock the full potential of Programmatic TV advertising so the market can benefit from the best of both the linear and programmatic models.\u201d \u2014\u00a0Geoff Wolinetz, SVP, Publisher and Demand Platforms, OpenX<\/p>\n\n\n\n