{"id":3615,"date":"2024-08-29T12:01:17","date_gmt":"2024-08-29T16:01:17","guid":{"rendered":"https:\/\/corp-www.prod.gcp.openx.org\/?post_type=news&p=3615"},"modified":"2024-08-29T12:01:19","modified_gmt":"2024-08-29T16:01:19","slug":"striking-a-balance-why-transparency-is-vital-for-ctv-to-prosper","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/striking-a-balance-why-transparency-is-vital-for-ctv-to-prosper\/","title":{"rendered":"Striking a Balance: Why Transparency Is Vital for CTV to Prosper"},"content":{"rendered":"\n

“Advertisers need transparency, ease of purchase, and incremental reach. Cleaning up the CTV advertising ecosystem is the first step in this mission. All content must be accurately and appropriately categorised so brands and agencies have full transparency into what they are buying.” \u2014 Audrey Michelin, Sr Director, Account Management, APAC, OpenX
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Cleaning up the CTV advertising ecosystem is the first step in this mission. 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