{"id":3734,"date":"2024-10-17T09:47:18","date_gmt":"2024-10-17T13:47:18","guid":{"rendered":"https:\/\/corp-www.prod.gcp.openx.org\/?post_type=news&p=3734"},"modified":"2024-10-17T09:48:46","modified_gmt":"2024-10-17T13:48:46","slug":"ipa-bellwether-q3-2024-caution-prevails","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/ipa-bellwether-q3-2024-caution-prevails\/","title":{"rendered":"IPA Bellwether Q3 2024: Caution Prevails"},"content":{"rendered":"\n

“It’s encouraging to see that video campaigns are driving the expansion of main media budgets at the moment \u2014 formats such as CTV allow buyers to connect with engaged audiences in brand-safe environments, with the potential to precisely target high-value consumers that are more likely to convert.” \u2014 Joseph Worswick, VP of EMEA, Global Head of Sustainability, OpenX<\/p>\n\n\n\n

Read the full article here<\/a><\/p>\n","protected":false},"author":18,"featured_media":3206,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"class_list":["post-3734","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nIPA Bellwether Q3 2024: Caution Prevails | OpenX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/ipa-bellwether-q3-2024-caution-prevails\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IPA Bellwether Q3 2024: Caution Prevails\" \/>\n<meta property=\"og:description\" content=\"“It’s encouraging to see that video campaigns are driving the expansion of main media budgets at the moment \u2014 formats such as CTV allow buyers to connect with engaged 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