{"id":3739,"date":"2024-10-15T15:01:32","date_gmt":"2024-10-15T19:01:32","guid":{"rendered":"https:\/\/corp-www.prod.gcp.openx.org\/?post_type=news&#038;p=3739"},"modified":"2024-10-22T15:32:49","modified_gmt":"2024-10-22T19:32:49","slug":"the-ad-tech-worlds-newest-buzzword-is-curation","status":"publish","type":"news","link":"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/the-ad-tech-worlds-newest-buzzword-is-curation\/","title":{"rendered":"The ad-tech world\u2019s newest buzzword is \u2018curation\u2019"},"content":{"rendered":"\n<p>On the supply side, companies like OpenX are pitching advertisers the option of accessing curated lists of publishers and partners through them. OpenX began referencing the phrase \u201ccuration\u201d in its marketing materials over the summer, and currently sells advertisers packages that include \u201cup to 10,000 domains,\u201d each one vetted and including \u201czero MFA,\u201d Stacy Bohrer, VP of buyer development at OpenX, told Marketing Brew.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingbrew.com\/stories\/2024\/10\/15\/the-ad-tech-world-s-newest-buzzword-is-curation\" target=\"_blank\" rel=\"noreferrer noopener\">Read the full article here<br><\/a><\/p>\n","protected":false},"author":18,"featured_media":3740,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"class_list":["post-3739","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The ad-tech world\u2019s newest buzzword is \u2018curation\u2019 | OpenX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/the-ad-tech-worlds-newest-buzzword-is-curation\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The ad-tech world\u2019s newest buzzword is \u2018curation\u2019\" \/>\n<meta property=\"og:description\" content=\"On the supply side, companies like OpenX are pitching advertisers the option of accessing curated lists of publishers and partners through them. OpenX began referencing the phrase \u201ccuration\u201d in its marketing materials over the summer, and currently sells advertisers packages that include \u201cup to 10,000 domains,\u201d each one vetted and including \u201czero MFA,\u201d Stacy Bohrer, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/corp-www.prod.gcp.openx.org\/en-gb\/news\/the-ad-tech-worlds-newest-buzzword-is-curation\/\" \/>\n<meta property=\"og:site_name\" content=\"OpenX\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OpenX\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-22T19:32:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/corp-www.prod.gcp.openx.org\/wp-content\/uploads\/2024\/10\/logo-marketing-brew.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" 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